{"id":1,"date":"2020-06-02T08:46:00","date_gmt":"2020-06-02T08:46:00","guid":{"rendered":"https:\/\/brandfinity.ch\/?p=1"},"modified":"2022-01-25T13:57:39","modified_gmt":"2022-01-25T13:57:39","slug":"what-is-a-look-a-like-audience","status":"publish","type":"post","link":"https:\/\/brandfinity.ch\/en\/2020\/06\/02\/what-is-a-look-a-like-audience\/","title":{"rendered":"what is a lookalike audience?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.14.5&#8243; text_text_color=&#8221;#77839a&#8221; text_font_size=&#8221;20px&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;38px&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;38px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 class=\"p1\"><span class=\"s1\">Lookalike audience in paid media will raise your campaigns performances.<\/span><\/h2>\n<p><span>A lookalike audience is a term used in digital advertising to describe a targeted group of consumers that are similar to your existing customers. While the two groups are not exactly identical, they resemble each other on many levels.<\/span><\/p>\n<p><span>As you may know, big advertising companies collect user\u2019s data while they are visiting their platforms. They can also collect data while users visit other websites where there is a tracking system in place. They collect data about visitor\u2019s behaviours, their demographics, the content they read, what they engage with, their purchases and much more.<\/span><\/p>\n<p><span>Using these datasets enable advertising platforms to create target audiences through different algorithms, using models such as correlation.<\/span><span>\u00a0<\/span><\/p>\n<p><span>Advertising platforms such as\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/164749007013531?id=401668390442328\">Facebook<\/a>,\u00a0<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2676774?hl=en\">Google<\/a>\u00a0and\u00a0<a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2019\/7-things-you-need-to-know-about-linkedin-lookalike-audiences\">Linkedin<\/a>\u00a0have built such datasets over times, allowing this functionality on their self-service advertising platforms.<\/span><span>\u00a0<\/span><span><\/span><\/p>\n<p><span>There are many ways to collect the data of users visiting your website. For example, when a customer performs a specific action on your website such as filling in a form, or purchasing your products or services, the platform\u2019s system will be able to track the customer\u2019s journey.<\/span><span>\u00a0<\/span><br \/><span><\/span><\/p>\n<p><span>Once you have built a big enough audience of users which have completed a specific action you are tracking, you can define these custom audience groups as a base to create a lookalike campaign.<\/span><\/p>\n<p><span>The advertising platform will look at audiences with a high level of correlation in the data sets (behaviours, patterns, demographics) and will show your advertising to them, therefore expanding your reach to a qualified audience with a higher chance of behaving the same way as the custom audience which you have created.<\/span><\/p>\n<p><span>By targeting your advertisements to a more qualified audience, Lookalike campaigns are a more cost-effective way to reach the right consumers. You will most likely benefit from higher click through rates on your advertising (clicks divided by the advertising impressions), and a higher conversion rate from visits through to the desired action you want your audience to take. This will reduce you clients acquisitions costs and allow you to use your budget on the advertising platforms more effectively by targeting conversions happening most often. This way both you and the advertising platforms are happy.<br \/><\/span><\/p>\n<p><span>If you would like to know more about paid media you can visit this page.<\/span><\/p>\n<p><span>If you would like to discuss in more detail how to set-up lookalike campaigns, then\u00a0<a href=\"https:\/\/brandfinity.co\/contact\/\">let\u2019s have a discussion.<\/a><\/span><\/p>\n<p><!-- \/divi:paragraph --><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lookalike audience in paid media will raise your campaigns performances. A lookalike audience is a term used in digital advertising to describe a targeted group of consumers that are similar to your existing customers. While the two groups are not exactly identical, they resemble each other on many levels. As you may know, big advertising [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":37,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>Look a like audience in paid media will raise your campaigns performances.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>what is a lookalike audience? - Customer experience optimisation agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfinity.ch\/en\/2020\/06\/02\/what-is-a-look-a-like-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"what is a lookalike audience?\" \/>\n<meta property=\"og:description\" content=\"Lookalike audience in paid media will raise your campaigns performances. A lookalike audience is a term used in digital advertising to describe a targeted group of consumers that are similar to your existing customers. While the two groups are not exactly identical, they resemble each other on many levels. 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