{"id":962,"date":"2020-09-22T19:29:37","date_gmt":"2020-09-22T19:29:37","guid":{"rendered":"https:\/\/brandfinity.ch\/social-media-copy\/"},"modified":"2021-02-16T20:58:47","modified_gmt":"2021-02-16T20:58:47","slug":"inbound-marketing","status":"publish","type":"page","link":"https:\/\/brandfinity.ch\/en\/inbound-marketing\/","title":{"rendered":"Inbound Marketing"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.4.7″ background_color=”#EDFEFF” custom_padding=”||5px|||”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.7.3″ text_font=”|600|||||||” text_text_color=”#004FFF” text_font_size=”24px” custom_margin=”80px||0px||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||20px||false|false” hover_enabled=”0″ header_2_text_color=”#004fff” sticky_enabled=”0″]

Inbound Marketing<\/h2>\n[\/et_pb_text][et_pb_text _builder_version=”4.6.6″ text_text_color=”#000835″ text_font_size=”38px” text_line_height=”77px” header_font=”NeurialGrotesk||||||||” custom_margin=”||3px|||” text_font_size_tablet=”” text_font_size_phone=”40px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”60px” text_line_height_last_edited=”on|phone”]

customer experience<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.6.6″ text_text_color=”#77839a” text_font_size=”20px” text_line_height=”30px” header_font=”NeurialGrotesk||||||||” custom_padding=”||0px|||” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone”]

Inbound Marketing represents marketing tactics which address clients needs while interacting with yours.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”\/contact\/” button_text=”work with us” disabled_on=”on|off|off” _builder_version=”4.6.6″ custom_button=”on” button_text_size=”20px” button_text_color=”#EDFEFF” button_bg_color=”#004FFF” button_border_width=”0px” button_border_radius=”8px” button_use_icon=”off” background_layout=”dark” custom_padding=”20px|44px|20px|44px|false|false” custom_padding_tablet=”” custom_padding_phone=”15px|38px|15px|38px|false|false” custom_padding_last_edited=”on|phone” button_text_size_tablet=”” button_text_size_phone=”16px” button_text_size_last_edited=”on|phone” custom_css_main_element=”border-top-left-radius:0px !important;||”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/inbound-marketing-main-image.png” alt=”inbound Marketing journey” title_text=”inbound-marketing-main-image” _builder_version=”4.6.5″][\/et_pb_image][et_pb_button button_url=”\/contact\/” button_text=”work with us” disabled_on=”off|on|on” _builder_version=”4.6.6″ custom_button=”on” button_text_size=”20px” button_text_color=”#EDFEFF” button_bg_color=”#004FFF” button_border_width=”0px” button_border_radius=”8px” button_use_icon=”off” background_layout=”dark” custom_padding=”20px|44px|20px|44px|false|false” custom_padding_tablet=”” custom_padding_phone=”15px|38px|15px|38px|false|false” custom_padding_last_edited=”on|phone” button_text_size_tablet=”” button_text_size_phone=”16px” button_text_size_last_edited=”on|phone” custom_css_main_element=”border-top-left-radius:0px !important;||”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.4.7″][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/design-thinking.png” title_text=”design-thinking” _builder_version=”4.6.5″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.6.6″ text_text_color=”#000835″ text_font_size=”38px” text_line_height=”58px” header_font=”NeurialGrotesk||||||||” width=”80.7%” custom_margin=”||||false|false” custom_padding=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”32px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”48px” text_line_height_last_edited=”on|phone”]

understanding your customer journeys<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.6.6″ text_text_color=”#77839a” text_font_size=”20px” text_line_height=”30px” header_font=”NeurialGrotesk||||||||” custom_padding=”||||false|false” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone”]

Thanks to the latest marketing technologies available, Inbound Marketing allows a high level of personalisation, creating unique individual experiences thanks to automation.<\/span><\/p>\n

We use design thinking to understand your customers journeys, discovering pain points, touch points and what customers are looking for at each stage of their journeys. <\/span><\/p>\n

Finally we create a journey map, build automation flows and deliver you an outcome that will provoke a positive client response.<\/span><\/p>[\/et_pb_text][et_pb_team_member name=”building a personalised interaction with customer groups will create an unrivalled experience for your clients.” image_url=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/06\/magnifying-glass.png” use_icon_font_size=”on” module_id=”Box-img” _builder_version=”4.6.6″ header_font=”NeurialGrotesk|700|||||||” header_line_height=”1.4em” position_text_align=”left” background_color=”#E7F9FB” custom_padding=”50px|40px|50px|40px|false|false” custom_css_main_element=”display: flex;” border_radii=”off||8px|8px|8px”][\/et_pb_team_member][et_pb_code _builder_version=”4.4.7″][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″ background_color=”#E7F9FB” custom_padding=”50px||100px||false|false”][et_pb_row _builder_version=”4.4.7″ custom_padding=”15px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.6.6″ text_font=”NeurialGrotesk||||||||” text_text_color=”#000735″ text_font_size=”38px” header_2_font=”NeurialGrotesk||||||||” header_2_font_size=”48px” custom_padding=”||35px||false|false” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”32px” text_font_size_last_edited=”on|phone”]

our specialities<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ custom_padding_last_edited=”on|phone” _builder_version=”4.4.7″ background_image=”https:\/\/brandfinity.ch-content\/uploads\/2020\/06\/dots-1-1.png” background_size=”initial” background_position=”bottom_right” custom_margin=”|auto||auto|false|false” custom_padding=”|50px|50px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”|53px|53px||false|false”][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.6.6″ header_font=”|700|||||||” header_2_font=”NeurialGrotesk||||||||” header_2_text_color=”#000835″ header_2_line_height=”1.3em” background_color=”#EDFEFF” custom_padding=”30px|25px|20px|25px|false|true” border_radii=”off||24px|24px|24px” border_width_all=”1px” border_color_all=”rgba(0,8,53,0.0912368893623352)”]

\"\"<\/p>\n

journey mapping<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.6.6″ header_font=”|700|||||||” header_2_font=”NeurialGrotesk|500|||||||” header_2_text_color=”#000835″ header_2_line_height=”1.3em” background_color=”#EDFEFF” custom_padding=”30px|25px|20px|25px|false|true” custom_padding_last_edited=”off|desktop” border_radii=”off||24px|24px|24px” border_width_all=”1px” border_color_all=”rgba(0,8,53,0.0912368893623352)”]

\"\"<\/p>\n

building interaction scenarios<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.6.6″ text_font_size=”28px” header_font=”NeurialGrotesk|600|||||||” header_font_size=”28px” header_2_font=”NeurialGrotesk|500|||||||” header_2_text_color=”#000835″ header_2_line_height=”1.3em” background_color=”#EDFEFF” custom_padding=”30px|25px|20px|25px|false|true” border_radii=”off||24px|24px|24px” border_width_all=”1px” border_color_all=”rgba(0,8,53,0.0912368893623352)”]

\"\"<\/p>\n

implementing the best solution<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.6.6″ text_font_size=”28px” header_font=”NeurialGrotesk|600|||||||” header_font_size=”28px” header_2_font=”NeurialGrotesk|500|||||||” header_2_text_color=”#000835″ header_2_line_height=”1.3em” background_color=”#EDFEFF” custom_padding=”30px|25px|20px|25px|false|true” border_radii=”off||24px|24px|24px” border_width_all=”1px” border_color_all=”rgba(0,8,53,0.0912368893623352)”]

\"\"<\/p>\n

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grow your ROMI\u00a0<\/span><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.7″ background_color=”#EDFEFF” custom_padding=”50px||50px||false|false”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.4.7″ custom_padding=”80px||||false|false”][et_pb_column type=”3_5″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.6.6″ text_text_color=”#000835″ text_font_size=”38px” text_line_height=”58px” header_font=”NeurialGrotesk||||||||” custom_margin=”|41px||||” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”|0px|||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”32px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”48px” text_line_height_last_edited=”on|phone” sticky_enabled=”0″]

building engaging journeys for your clients<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.6.6″ text_text_color=”#77839a” text_font_size=”20px” text_line_height=”30px” header_font=”NeurialGrotesk||||||||” custom_margin=”|48px||||” custom_margin_tablet=”|0px|||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”28px” text_line_height_last_edited=”on|phone”]

From e-mail to website personalization, sms, whatsapp, custom audiences advertising\u00a0 <\/span>and\u00a0 <\/span>facebook messenger – we build journeys that will increase client flow and maintain loyalty.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.4.7″][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/e-mail_laurastar.png” alt=”e-mail marketing” title_text=”e-mail marketing” _builder_version=”4.6.5″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.4.7″ custom_padding=”80px||||false|false” custom_padding_tablet=”” custom_padding_phone=”30px||||false|false”][et_pb_column type=”4_4″ _builder_version=”4.4.7″][et_pb_text _builder_version=”4.6.6″ text_text_color=”#87a4c1″ text_font_size=”34px” text_line_height=”1.8em” text_orientation=”center”]

providers we partner with<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|phone” module_id=”parters” _builder_version=”4.6.5″ width_tablet=”” width_phone=”” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”|0px||0px|false|false” custom_padding=”|0px|100px|0px|false|false” custom_padding_tablet=”|0px|0px|0px|false|false” custom_padding_phone=”” module_alignment_tablet=”” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” locked=”off”][et_pb_column type=”1_3″ _builder_version=”4.4.7″][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/Freshworks_Logo.png” title_text=”Freshworks_Logo” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI0NjkyIn19@” _builder_version=”4.6.5″ _dynamic_attributes=”url” _module_preset=”default” custom_margin=”67px||||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.4.7″][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/ac_logo-white-bluebg.png” alt=”activecampaign” title_text=”activecampaign” align=”center” _builder_version=”4.6.5″ _module_preset=”default” custom_margin=”66px||||false|false”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.5″ background_enable_image=”off”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/sflogo1.png” title_text=”sflogo1″ _builder_version=”4.6.5″ _module_preset=”default” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.3″ _module_preset=”default”][et_pb_column _builder_version=”4.7.3″ _module_preset=”default” type=”4_4″][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NTA3In19@” button_text=”more about us” disabled_on=”off|off|off” _builder_version=”4.7.3″ custom_button=”on” button_text_size=”20px” button_text_color=”#EDFEFF” button_bg_color=”#004FFF” button_border_width=”0px” button_border_radius=”8px” button_use_icon=”off” background_layout=”dark” custom_padding=”20px|44px|20px|44px|false|false” custom_padding_tablet=”” custom_padding_phone=”15px|38px|15px|38px|false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ button_text_size_tablet=”” button_text_size_phone=”16px” button_text_size_last_edited=”on|phone” custom_css_main_element=”border-top-left-radius:0px !important;||” custom_margin=”||5px|||” button_alignment=”left” sticky_enabled=”0″ _dynamic_attributes=”button_url”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Inbound marketing is a strategy to attract customers by creating valuable content & experience tailored to them with marketing automation.<\/p>\n","protected":false},"author":1,"featured_media":997,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-962","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nInbound marketing - Marketing automation | Brandfinity<\/title>\n<meta name=\"description\" content=\"Inbound marketing is a strategy to attract customers by creating valuable content & experience tailored to them with marketing automation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfinity.ch\/en\/inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing\" \/>\n<meta property=\"og:description\" content=\"Inbound marketing is a strategy to attract customers by creating valuable content & experience tailored to them with marketing automation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandfinity.ch\/en\/inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer experience optimisation agency\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-16T20:58:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/design-thinking.png\" \/>\n\t<meta property=\"og:image:width\" content=\"530\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"ItemPage\"],\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/en\\\/inbound-marketing\\\/\",\"url\":\"https:\\\/\\\/brandfinity.ch\\\/en\\\/inbound-marketing\\\/\",\"name\":\"Inbound marketing - 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