<\/p>\n
Brandfinity S\u00e0rl<\/strong><\/p>\n Last Updated: January 13, 2026<\/i><\/p>\n Brandfinity S\u00e0rl is committed to protecting your privacy and ensuring transparency in how we handle data. This Privacy Policy explains what information we collect, how we use it, and your rights under the revised Swiss Federal Act on Data Protection (nFADP).<\/p>\n This policy is designed to be comprehensive and accessible, helping you understand exactly how we handle your data.<\/p>\n 1. Who We Are (Identity of the Controller) <\/b><\/p>\n The data controller responsible for processing your personal data is:<\/p>\n Company Name: <\/b>Brandfinity S\u00e0rl<\/p>\n Address: <\/b>Rte de Pal\u00e9zieux 121, 1618 Ch\u00e2tel-Saint-Denis, Switzerland<\/p>\n For any questions regarding this Privacy Policy or your data rights, please contact us at the address above or through the contact methods provided on our website.<\/p>\n 2. Our Technical Configuration & No-PII Policy <\/b><\/p>\n We have implemented strict technical measures to protect your privacy:<\/p>\n \u2022 No Personally Identifiable Information (PII) Transmission: <\/b>Our analytics tools (Google Analytics 4 and Microsoft Clarity) are configured to prevent the transmission of any personally identifiable information. This means these tools do not collect data that could directly identify you as an individual.<\/p>\n \u2022 IP Address Anonymization: <\/b>With the exception of services provided by Apollo.io (see the dedicated section below), all IP addresses collected via our analytics tools (notably Google Analytics 4) are masked and anonymized immediately upon collection. We do not store or process full IP addresses for these services. To learn more about how data is processed by Apollo.io, please refer to the Sales Intelligence <\/b>section. <\/b><\/p>\n \u2022 Privacy by Design: <\/b>These privacy protections are built directly into our technical infrastructure and operate automatically, ensuring your data is protected from the moment it’s collected.<\/p>\n <\/p>\n 3. How We Manage Your Consent <\/b><\/p>\n <\/p>\n We use Biskoui<\/span><\/a>, a Swiss-made consent management platform, to handle your privacy preferences. When you visit our website, you have control over which tracking technologies you allow.<\/p>\n Google Consent Mode v2 (Advanced Mode): <\/b><\/p>\n \u2022 If you refuse consent: <\/b>We send ‘cookieless pings’ to Google for aggregate measurement only. These signals do not use persistent cookies and cannot track you individually across websites.<\/p>\n \u2022 If you grant consent: <\/b>Persistent cookies are deployed to provide enhanced analytics and improve your experience. You can withdraw your consent at any time using the Biskoui settings icon on our website.<\/p>\n <\/p>\n Your consent is stored for 12 months, after which you will be asked to review your preferences again.<\/p>\n 4. Storage Technologies We Use <\/b><\/p>\n To provide our services and improve your experience, we use the following storage technologies:<\/p>\n \u2022 Cookies: <\/b>Small text files stored on your device that help us remember your preferences and measure website performance.<\/p>\n \u2022 Session Storage: <\/b>Temporary storage that exists only while you’re actively using our website and is deleted when you close your browser.<\/p>\n \u2022 Local Storage: <\/b>Persistent storage on your device that helps us remember your settings and preferences across visits.<\/p>\n <\/p>\n 5. Tools and Services We Use <\/b><\/p>\n We use various tools to operate our website, understand how visitors interact with our content, and communicate with potential customers. Here’s what we use and why:<\/p>\n Analytics Tools: <\/b><\/p>\n \u2022 Google Analytics: <\/b>Helps us understand website traffic patterns, user behavior, and content performance. Our Google Analytics 4 configuration is set up to prevent the transmission of any personally identifiable information (PII), ensuring your privacy is protected while we gather aggregate usage statistics.<\/p>\n \u2022 Microsoft Clarity: <\/b>Provides session recordings and heatmaps to help us improve website usability and user experience. All recordings are configured to mask sensitive information automatically, and no personally identifiable information is captured. These recordings help us identify technical issues and understand how to make our website easier to use. Session data is fully anonymized and stored securely.<\/p>\n <\/p>\n Optimization: <\/b><\/p>\n \u2022 Google Search Console: <\/b>Monitors our website’s presence in Google search results and helps us optimize content for search engines.<\/p>\n <\/p>\n Marketing and Remarketing: <\/b><\/p>\n \u2022 Google Ads, LinkedIn, Meta (Facebook\/Instagram), Twitter, TikTok, and Quora: <\/b>These pixels allow us to measure advertising performance and reach you with relevant content on other platforms. They help us understand which ads are effective and show you information about our services when you’re using these platforms.<\/p>\n <\/p>\n You can opt out of personalized advertising through your browser settings or the Biskoui consent manager on our website.<\/p>\n Sales Intelligence: <\/b><\/p>\n \u2022 Apollo.io: <\/b>Used exclusively for B2B research to identify potential business partners and understand industry trends. This tool does not track individual website visitors.<\/p>\n <\/p>\n Apollo.io <\/b>is used to identify the corporate or institutional entities visiting our site by cross-referencing IP addresses against publicly available corporate databases. This process is designed to identify business-level interest and does not provide us with the personal identity, private home connection details, or specific contact information of any individual visitor.<\/p>\n Your Rights & Opt-Out: <\/b>You can request the deletion of the record of your visit from our internal systems by contacting dpo@brandfinity.ch <\/b><\/span><\/p>\n To ensure your professional profile is removed from the third-party provider’s database entirely, please visit the Apollo.io Privacy Center <\/b><\/span><\/a>to submit a formal removal request.<\/p>\n <\/p>\n 6. Automation and Reporting Systems <\/b><\/p>\n To operate efficiently and gain meaningful insights from our data, we use the following systems:<\/p>\n \u2022 n8n: <\/b>An internal workflow automation tool that helps us connect different systems and automate routine tasks. We use n8n’s cloud solution to streamline our operations.<\/p>\n \u2022 Funnel.io: <\/b>Centralizes data from various marketing platforms for unified reporting.<\/p>\n \u2022 Google BigQuery, PowerBI, and Looker Studio: <\/b>These reporting tools help us analyze aggregated data and create visualizations. They process anonymized, aggregate data only.<\/p>\n <\/p>\n 7. Lead Capture and Business Relationship Management <\/b><\/p>\n When you choose to contact us or request information through forms on our website, we collect and process the following information:<\/p>\n Information We Collect: <\/b><\/p>\n \u2022 Name<\/p>\n \u2022 Email address<\/p>\n \u2022 Company name<\/p>\n \u2022 Phone number (when provided)<\/p>\n <\/p>\n How We Use This Information: <\/b><\/p>\n This information is processed through ActiveCampaign, our customer relationship management platform, to:<\/p>\n \u2022 Respond to your inquiries<\/p>\n \u2022 Manage ongoing business relationships<\/p>\n \u2022 Send relevant business communications (with your consent)<\/p>\n \u2022 Provide customer support<\/p>\n <\/p>\n 8. How Long We Keep Your Data <\/b><\/p>\n We retain different types of data for varying periods based on legal requirements and business needs:<\/p>\n \u2022 Google Analytics 4: <\/b>14 months from the date of collection<\/p>\n \u2022 Microsoft Clarity: <\/b>Session recordings are retained for 30 days; heatmap data for 13 months<\/p>\n \u2022 Biskoui (Consent Records): <\/b>12 months from the date consent was granted or modified<\/p>\n \u2022 Business Records: <\/b>Up to 10 years as required by the Swiss Code of Obligations for accounting, invoicing, and business correspondence<\/p>\n <\/p>\n After these retention periods expire, data is either deleted or anonymized so that it can no longer be linked to you.<\/p>\n 9. International Data Transfers <\/b><\/p>\n Some of the tools we use are operated by companies located outside Switzerland. This means your data may be transferred to and processed in other countries, particularly the United States.<\/p>\n Countries Involved: <\/b><\/p>\n Data may be transferred to the United States for processing by the following service providers: Google (Analytics, Ads, Search Console), Meta (Facebook, Instagram), Apollo.io, and ActiveCampaign.<\/p>\n Legal Safeguards: <\/b><\/p>\n To ensure your data remains protected when transferred internationally, we rely on Standard Contractual Clauses (SCCs) approved by Swiss authorities. These are legally binding contracts that require our service providers to maintain the same level of data protection required under Swiss law.<\/p>\n We carefully assess each service provider’s data protection practices and only work with companies that meet our privacy standards.<\/p>\n 10. Your Rights and How to Exercise Them <\/b><\/p>\n Under Swiss data protection law, you have the following rights regarding your personal data:<\/p>\n \u2022 Right of Access: <\/b>You can request confirmation of whether we process your personal data and obtain a copy of that data.<\/p>\n \u2022 Right to Correction: <\/b>You can ask us to correct any inaccurate or incomplete personal data.<\/p>\n \u2022 Right to Deletion: <\/b>You can request that we delete your personal data, subject to legal retention obligations.<\/p>\n \u2022 Right to Data Portability: <\/b>You can request to receive your data in a structured, commonly used, and machine-readable format.<\/p>\n \u2022 Right to Object: <\/b>You can object to certain types of data processing, particularly for marketing purposes.<\/p>\n <\/p>\n How to Exercise Your Rights: <\/b><\/p>\n You can manage many of your privacy preferences directly through the Biskoui settings icon located on our website. For other requests or questions about your data rights, please contact us using the information provided in Section 1.<\/p>\n We will respond to your request within 30 days. If you believe we have not handled your personal data in accordance with Swiss law, you have the right to lodge a complaint with the Federal Data Protection and Information Commissioner (FDPIC).<\/p>\n Changes to This Privacy Policy <\/b><\/p>\n We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you through our website or by email if you have provided us with your contact information. The date at the top of this policy indicates when it was last updated.<\/p>\n Contact Information <\/b><\/p>\n If you have any questions about this Privacy Policy or how we handle your data, please contact us:<\/p>\n Brandfinity S\u00e0rl <\/b><\/p>\n Rte de Pal\u00e9zieux 121<\/p>\n 1618 Ch\u00e2tel-Saint-Denis<\/p>\n Switzerland<\/p>\n CH-550.1.156.156-3<\/span><\/p>\n CHE-143.709.461<\/span><\/p>\n \u00a0<\/span><\/p>\n * * *<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" Privacy Policy Brandfinity S\u00e0rl Last Updated: January 13, 2026 Brandfinity S\u00e0rl is committed to protecting your privacy and ensuring transparency in how we handle data. This Privacy Policy explains what information we collect, how we use it, and your rights under the revised Swiss Federal Act on Data Protection (nFADP). This policy is designed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n Effective date: September October 03rd, 2020<\/p>\n\n\n\n Brandfinity (\"us\", \"we\", or \"our\") operates the https:\/\/www.brandfinity.ch website (the \"Service\").<\/p>\n\n\n\n This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.<\/p>\n\n\n\n We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https:\/\/www.brandfinity.ch<\/p>\n\n\n\n We collect several different types of information for various purposes to provide and improve our Service to you.<\/p>\n\n\n\n While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (\"Personal Data\"). Personally identifiable information may include, but is not limited to:<\/p>\n\n\n\n We may also collect information how the Service is accessed and used (\"Usage Data\"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.<\/p>\n\n\n\n We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.<\/p>\n\n\n\n Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.<\/p>\n\n\n\n You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.<\/p>\n\n\n\n Examples of Cookies we use:<\/p>\n\n\n\n Brandfinity uses the collected data for various purposes:<\/p>\n\n\n\n Your information, including Personal Data, may be transferred to \u2014 and maintained on \u2014 computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.<\/p>\n\n\n\n If you are located outside Switzerland and choose to provide information to us, please note that we transfer the data, including Personal Data, to Switzerland and process it there.<\/p>\n\n\n\n Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.<\/p>\n\n\n\n Brandfinity will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.<\/p>\n\n\n\n Brandfinity may disclose your Personal Data in the good faith belief that such action is necessary to:<\/p>\n\n\n\n The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.<\/p>\n\n\n\n We may employ third party companies and individuals to facilitate our Service (\"Service Providers\"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.<\/p>\n\n\n\n These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.<\/p>\n\n\n\n We may use third-party Service Providers to monitor and analyze the use of our Service.<\/p>\n\n\n\n Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.<\/p>\n\n\n\n We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.<\/p>\n\n\n\n Our Service does not address anyone under the age of 18 (\"Children\").<\/p>\n\n\n\n We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.<\/p>\n\n\n\n We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.<\/p>\n\n\n\n We will let you know via email and\/or a prominent notice on our Service, prior to the change becoming effective and update the \"effective date\" at the top of this Privacy Policy.<\/p>\n\n\n\n You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.<\/p>\n\n\n\n If you have any questions about this Privacy Policy, please contact us:<\/p>\n\n\n\nCommercial register number<\/span><\/h3>\n
UID\/VAT<\/span><\/h3>\n
Privacy Policy<\/h1>\n\n\n\nInformation Collection And Use<\/h2>\n\n\n\n
Types of Data Collected<\/h3>\n\n\n\n
Personal Data<\/h4>\n\n\n\n
Usage Data<\/h4>\n\n\n\n
Tracking & Cookies Data<\/h4>\n\n\n\n
Use of Data<\/h2>\n\n\n\n
Transfer Of Data<\/h2>\n\n\n\n
Disclosure Of Data<\/h2>\n\n\n\n
Legal Requirements<\/h3>\n\n\n\n
Security Of Data<\/h2>\n\n\n\n
Service Providers<\/h2>\n\n\n\n
Analytics<\/h3>\n\n\n\n
Links To Other Sites<\/h2>\n\n\n\n
Children's Privacy<\/h2>\n\n\n\n
Changes To This Privacy Policy<\/h2>\n\n\n\n
Contact Us<\/h2>\n\n\n\n