{"id":238940,"date":"2026-02-10T08:21:57","date_gmt":"2026-02-10T08:21:57","guid":{"rendered":"https:\/\/brandfinity.ch\/?page_id=238940"},"modified":"2026-02-13T14:34:44","modified_gmt":"2026-02-13T14:34:44","slug":"ai-marketing-study-switzerland","status":"publish","type":"page","link":"https:\/\/brandfinity.ch\/en\/ai-marketing-study-switzerland\/","title":{"rendered":"The AI Marketing Study Switzerland"},"content":{"rendered":"

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AI Marketing Study Switzerland<\/strong><\/h1>\n

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The AI Marketing Study Switzerland<\/strong> is a nationwide research initiative analysing how organisations in Switzerland adopt, use, and operationalise artificial intelligence in marketing, including strategy, data readiness, automation, AI governance, and performance measurement.<\/p>\n

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A national initiative assessing the integration of Artificial Intelligence within Swiss marketing teams.<\/o:p><\/p>\n<\/blockquote>\n

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A multi-partner consortium<\/h3>\n

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The Launch of the AI Marketing Study Switzerland<\/strong><\/h2>\n

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Switzerland, December 2025<\/strong> \u2013 Brandfinity, in collaboration with Swiss Marketing, HEG Fribourg, PME Magazine, and M&K (Markt & Kommunikation), has launched the AI Marketing Study Switzerland<\/strong>, a national research initiative examining how Artificial Intelligence (AI) is integrated within Swiss marketing organisations.<\/o:p><\/p>\n

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Rigor and representativeness<\/o:p><\/h2>\n

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The study was conducted by a consortium combining industry expertise, academic objectivity, and broad media reach<\/strong>.<\/o:p><\/p>\n

This collaborative approach guarantees an analysis that is both methodologically rigorous and representative of Swiss market realities<\/strong>, ensuring credibility and balance.<\/o:p><\/p>\n

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    \"data\" <\/span>Academic rigor<\/p>\n<\/li>\n

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    \"data\" <\/span>Industry expertise<\/p>\n<\/li>\n

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    \"data\" <\/span>Media reach<\/p>\n<\/li>\n

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    \"data\" <\/span>Methodological credibility<\/p>\n<\/li>\n<\/ul>\n

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    Strategic informational tool<\/h2>\n

    A clear and factual assessment of AI adoption<\/h2>\n

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    The AI Marketing Study Switzerland serves as a strategic information and benchmarking tool for the profession<\/strong>.<\/o:p><\/p>\n

    Its goal is to provide objective, transparent, and comparable data<\/strong>, enabling marketing and sales leaders to better understand their AI maturity and strategically navigate technological acceleration.\u00a0<\/o:p><\/p>\n

    The objective of the study is to provide a rigorous and evidence-based overview<\/strong> of AI integration within Swiss marketing structures.<\/p>\n

    The results you may found below in dashboard and analysis.<\/p>\n

    What the Study Measures<\/strong><\/p>\n

    \u2022 \"data\" <\/span>AI adoption level across marketing teams
    \u2022 \"data\" <\/span>Volume of AI-generated content by sector
    \u2022\"data\"\u00a0<\/span> Time savings achieved through AI and automation
    \u2022 \"data\" <\/span>Automation maturity within marketing processes
    \u2022 \"data\" <\/span>Sector-specific AI usage patterns
    \u2022 \"data\" <\/span>Practical challenges and operational barriers<\/p>\n

    By focusing on measurable and comparable data, the study establishes a reliable benchmark for the Swiss market.<\/p>\n

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    Target audience and participation<\/o:p><\/h2>\n

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    The study was designed for marketing and sales leaders<\/strong> across all Switzerland.<\/o:p><\/p>\n

    Participation was voluntary, anonymous, and required only seven minutes to complete online questionnaire.<\/o:p><\/p>\n

    In return, participants receive a confidential and comparative assessment of their organisation\u2019s AI maturity level<\/strong>. This personalised overview enables them to position themselves objectively against Swiss companies of similar size operating within the same sector.<\/o:p><\/p>\n

    The resulting data provides a valuable foundation for structuring future strategic plans.<\/o:p><\/p>\n

    Approximately 200 marketing and sales leaders<\/strong> from both French-speaking, Italian-speaking and German-speaking Switzerland contributed to the study, reinforcing the relevance and representativeness of the findings for the Swiss marketing community.<\/o:p><\/p>\n

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    Publication and results<\/h3>\n

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    The results of the AI Marketing Study Switzerland \u2013 National Study 2025- 2026<\/strong> are now available, offering key insights into how Swiss marketing teams are responding to the evolution of Artificial Intelligence.<\/o:p><\/p>\n

    PS. Study is closing at the end of February 2026.<\/p>\n

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    Dashboard – results of the AI study in Switzerland<\/h2>\n

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