<\/b><\/em><\/p>\n [\/et_pb_text][ba_advanced_divider active_element=”image” border_gap=”2px” border_color=”#090A3C” text_background=”RGBA(255,255,255,0)” _builder_version=”4.27.6″ _module_preset=”default” background_enable_color=”off” global_colors_info=”{}”][\/ba_advanced_divider][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n The AI Marketing Study Switzerland<\/strong> is a nationwide research initiative analysing how organisations in Switzerland adopt, use, and operationalise artificial intelligence in marketing, including strategy, data readiness, automation, AI governance, and performance measurement.<\/p>\n [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n A national initiative assessing the integration of Artificial Intelligence within Swiss marketing teams. [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” module_id=”#partner” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n Switzerland, December 2025<\/strong> \u2013 Brandfinity, in collaboration with Swiss Marketing, HEG Fribourg, PME Magazine, and M&K (Markt & Kommunikation), has launched the AI Marketing Study Switzerland<\/strong>, a national research initiative examining how Artificial Intelligence (AI) is integrated within Swiss marketing organisations. [\/et_pb_text][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-11-at-10.41.36-300×199.png” alt=”Partners- Ai marketing study in Switzerland” title_text=”Screenshot 2026-02-11 at 10.41.36″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n The study was conducted by a consortium combining:<\/p>\n This collaborative approach guarantees an analysis that is both methodologically rigorous and representative of Swiss market realities<\/strong>, ensuring credibility and balance. [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n The AI Marketing Study Switzerland serves as a strategic information and benchmarking tool for the profession<\/strong>. Its goal is to provide objective, transparent, and comparable data<\/strong>, enabling marketing and sales leaders to better understand their AI maturity and strategically navigate technological acceleration.\u00a0 The objective of the study is to provide a rigorous and evidence-based overview<\/strong> of AI integration within Swiss marketing structures.<\/p>\n The results you may find below in dashboard and analysis.<\/p>\n What the Study Measures<\/strong><\/p>\n By focusing on measurable and comparable data, the study establishes a reliable benchmark for the Swiss market.<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/brandfinity.ch\/contact-2\/” button_text=”Jump to results” disabled_on=”off|off|off” _builder_version=”4.27.4″ custom_button=”on” button_bg_color=”#004fff” button_border_color=”#004fff” button_border_radius=”0px” button_font=”–et_global_heading_font|700|||||||” background_layout=”dark” custom_padding=”1vw|3vw|1vw|3vw|true|true” custom_padding_tablet=”2vw|5vw|2vw|5vw|true|true” custom_padding_phone=”3vw|7vw|3vw|7vw|true|true” custom_padding_last_edited=”on|phone” button_text_size_tablet=”2vw” button_text_size_phone=”3vw” button_text_size_last_edited=”on|phone” custom_css_main_element=”border-top-left-radius:0px !important;||” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n The study was designed for marketing and sales leaders<\/strong> across all Switzerland. Participation was voluntary and anonymous. In return, participants receive a confidential and comparative assessment of their organisation\u2019s AI maturity level<\/strong>. This personalised overview enables them to position themselves objectively against Swiss companies of similar size operating within the same sector. The resulting data provides a valuable foundation for structuring future strategic plans. Approximately 200 marketing and sales leaders<\/strong> from both French-speaking, Italian-speaking and German-speaking Switzerland contributed to the study, reinforcing the relevance and representativeness of the findings for the Swiss marketing community. [\/et_pb_text][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-at-10.39.51-1024×764.webp” alt=”AI Marketing Study Switzerland” title_text=”AI Marketing Study Switzerland” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” custom_padding=”||0px|||” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n The results of the AI Marketing Study Switzerland \u2013 National Study Dec 2025- Mar 2026<\/strong> are now available, offering key insights into how Swiss marketing professionals (C level) are responding to the evolution of Artificial Intelligence. PS. Study is closing at the end of March 2026.<\/p>\n [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text content_last_edited=”off|desktop” _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#77839a” header_font=”|700|||||||” header_text_color=”#090A3C” header_font_size=”4vw” header_2_font=”|600|||||||” header_2_text_color=”#004FFF” header_2_font_size=”30px” header_3_font=”|600|||||||” header_3_text_color=”#090A3C” header_3_font_size=”4vw” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”14pt” text_font_size_phone=”14pt” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”6vw” header_font_size_phone=”8vw” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”6vw” header_3_font_size_phone=”8vw” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n To preview the results, please kindly navigate in the dashboard area and choose the TAB you wish to preview. Additionally you may fish to apply filters.\u00a0<\/p>\n Enjoy browsing the results<\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Author: Evgeniya Schwaar\u00a0<\/b><\/em><\/pre>\n
AI Marketing Study Switzerland<\/strong><\/h1>\n
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A multi-partner consortium<\/h3>\n
The Launch of the AI Marketing Study Switzerland<\/strong><\/h2>\n
Rigor and representativeness
![\"data\"](\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/06\/data-translation.png\")
<\/span>Academic rigor<\/p>\n <\/span>Industry expertise<\/p>\n <\/span>Media reach<\/p>\n <\/span>Methodological credibility<\/p>\nStrategic informational tool<\/h2>\n
A clear and factual assessment of AI adoption<\/h2>\n
<\/span>AI adoption level across marketing teams <\/span>Volume of AI-generated content by sector\u00a0<\/span> Time savings achieved through AI and automation <\/span>Automation maturity within marketing processes <\/span>Sector-specific AI usage patterns <\/span>Practical challenges and operational barriers<\/p>\nTarget audience and participation
Publication and results<\/h3>\n
Dashboard – results of the AI study in Switzerland<\/h2>\n