{"id":238019,"date":"2025-11-28T21:47:14","date_gmt":"2025-11-28T21:47:14","guid":{"rendered":"https:\/\/brandfinity.ch\/ai-maturity-study\/"},"modified":"2025-12-02T08:46:19","modified_gmt":"2025-12-02T08:46:19","slug":"ai-maturity-study","status":"publish","type":"page","link":"https:\/\/brandfinity.ch\/en\/ai-maturity-study\/","title":{"rendered":"AI Maturity Study"},"content":{"rendered":"\n\n\n\n    <meta charset=\"UTF-8\"\/>\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\/>\n    <title>\u00c9tude Nationale 2025 : Maturit\u00e9 IA Marketing en Suisse<\/title>\n    <script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\n    <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&#038;display=swap\" rel=\"stylesheet\"\/>\n    <style>\n        \/* Configuration Tailwind personnalis\u00e9e pour simuler la palette de Brandfinity (bleu professionnel et accent rouge) *\/\n        :root {\n            --color-brandfinity-primary: #1e3a8a; \/* Bleu fonc\u00e9 (Navy Blue) *\/\n            --color-brandfinity-accent: #b91c1c; \/* Rouge fort *\/\n        }\n        .text-brand-primary { color: var(--color-brandfinity-primary); }\n        .bg-brand-primary { background-color: var(--color-brandfinity-primary); }\n        .bg-brand-accent { background-color: var(--color-brandfinity-accent); }\n        .border-brand-primary { border-color: var(--color-brandfinity-primary); }\n\n        body {\n            font-family: 'Inter', sans-serif;\n            background-color: #f7f7f7; \/* Gris tr\u00e8s l\u00e9ger pour le fond *\/\n        }\n    <\/style>\n\n\n\n    <!-- Header \/ Affiliation Brandfinity (Mise \u00e0 jour avec fond bleu et logo placeholder) -->\n    <header class=\"w-full py-4 bg-brand-primary shadow-lg\">\n        <div class=\"max-w-4xl mx-auto px-4 sm:px-6 lg:px-8 flex items-center justify-between\">\n            \n            <!-- Logo Placeholder (Brandfinity) -->\n            <div class=\"h-10 w-auto\">\n                 <!-- Placeholder for Brandfinity Logo (White on Blue) -->\n                <img decoding=\"async\" src=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/01\/icon_brandfinity_640px.png\" alt=\"Brandfinity logo\" class=\"h-full w-auto object-contain\" onerror=\"this.onerror=null;this.src='https:\/\/placehold.co\/180x40\/f3f4f6\/374151?text=Logo+Error'\"\/>\n            <\/div>\n            \n            <h1 class=\"text-lg font-semibold text-white tracking-wide opacity-90\">\n  Exclusive Swiss study\n            <\/h1>\n        <\/div>\n    <\/header>\n\n    <!-- Main Content Section -->\n    <main class=\"flex-grow\">\n        <div class=\"max-w-4xl mx-auto px-4 sm:px-6 lg:px-8 py-12 md:py-16\">\n            \n            <!-- Study Title (Remont\u00e9 au-dessus du bloc d'introduction) -->\n            <section class=\"text-center mb-10\">\n                <p class=\"text-sm font-semibold uppercase tracking-wider text-brand-primary mb-2\">Exclusive research<\/p>\n                <h2 class=\"text-4xl sm:text-5xl font-extrabold text-gray-900 leading-tight\">\n  The AI maturity level of marketing teams in Switzerland\n                <\/h2>\n                <p class=\"mt-4 text-xl text-gray-600\">\n  Participate in the collaborative study that assesses the integration, skills and challenges of Artificial Intelligence within marketing teams in Switzerland.\n                <\/p>\n            <\/section>\n\n            <!-- NEW: Introduction, Audience and Confidentiality Block (D\u00e9cal\u00e9 apr\u00e8s le titre) -->\n            <div class=\"bg-blue-50 border-l-4 border-brand-primary p-6 rounded-xl shadow-inner mb-12\">\n                <p class=\"text-sm font-semibold text-brand-primary uppercase mb-2\">Introduction &#038; Privacy<\/p>\n                <p class=\"text-gray-700 mb-4\">\n                    <strong class=\"font-bold\">A study by Brandfinity<\/strong> in collaboration with Swiss Marketing, HEG Fribourg, PME magazine &#038; m&#038;k. This questionnaire takes approximately <strong class=\"text-brand-accent\">7 minutes<\/strong> and is aimed at marketing directors, board members responsible for marketing, sales managers, service managers and senior managers of marketing, sales and service in Switzerland. \n                <\/p>\n                <p class=\"text-gray-700 mb-4 font-medium\">\n                    <strong class=\"text-green-700\">Guaranteed confidentiality:<\/strong> Your responses will be treated <strong class=\"underline\">anonymously and confidentially<\/strong>. The data processing to produce the study is only done at an aggregate level. As a result, no individual data will be shared publicly. The study is conducted by Brandfinity.   \n                <\/p>\n                <p class=\"text-gray-700 text-sm italic pt-2 border-t border-blue-200\">\n                    <strong class=\"text-brand-primary\">Thank You Offer:<\/strong> To thank you for your participation, we would be happy to send you the summary results of the study to help you understand your position compared to other Swiss companies in your industry, as well as an analysis of your online presence. To do so, simply submit your email address, website and company name at the end of this questionnaire and agree to be contacted. \n                <\/p>\n            <\/div>\n            \n            <!-- Key Benefits\/Study Details -->\n            <div class=\"bg-white p-6 sm:p-8 rounded-xl shadow-lg border border-gray-100 mb-10\">\n                <h3 class=\"text-2xl font-bold text-brand-primary mb-4 border-b pb-2 border-gray-100\">Why participate?<\/h3>\n                <ul class=\"space-y-4 text-gray-700\">\n                    <li class=\"flex items-start\">\n                        <svg class=\"flex-shrink-0 mt-1 w-6 h-6 text-brand-accent mr-3\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M9 12l2 2 4-4m5.618-4.016A11.955 11.955 0 0112 2.944a11.955 11.955 0 01-8.618 3.04A12.02 12.02 0 005.618 19.016 11.955 11.955 0 0012 21.056a11.955 11.955 0 006.382-1.999A12.02 12.02 0 0118.382 4.984z\"><\/path><\/svg>\n                        <div>\n                            <strong class=\"font-semibold\">Get an Exclusive Report:<\/strong> Receive a free summary of the results before the official publication.\n                        <\/div>\n                    <\/li>\n                    <li class=\"flex items-start\">\n                        <svg class=\"flex-shrink-0 mt-1 w-6 h-6 text-brand-accent mr-3\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M13 10V3L4 14h7v7l9-11h-7z\"><\/path><\/svg>\n                        <div>\n                            <strong class=\"font-semibold\">Strategic Benchmarking:<\/strong> Compare AI adoption and the skills of your teams with those of your peers.\n                        <\/div>\n                    <\/li>\n                    <li class=\"flex items-start\">\n                        <svg class=\"flex-shrink-0 mt-1 w-6 h-6 text-brand-accent mr-3\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8c1.657 0 3 .895 3 2s-1.343 2-3 2-3 .895-3 2-1.343 2-3 2m0-8h6\"><\/path><\/svg>\n                        <div>\n                            <strong class=\"font-semibold\">Total confidentiality:<\/strong> Your data is processed anonymously and in aggregate.\n                        <\/div>\n                    <\/li>\n                <\/ul>\n            <\/div>\n\n            <!-- Call to Action (CTA) Button -->\n            <div class=\"text-center\">\n                <a href=\"https:\/\/forms.office.com\/e\/Di36ggAb5j\" target=\"_blank\" class=\"inline-flex items-center justify-center px-8 py-4 border border-transparent text-lg font-bold rounded-full shadow-2xl text-white bg-brand-accent hover:bg-red-800 transition duration-300 transform hover:scale-105 focus:outline-none focus:ring-4 focus:ring-red-300\">\n  I participate in the study (7 min)\n                    <svg class=\"w-5 h-5 ml-2 -mr-1\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M14 5l7 7m0 0l-7 7m7-7H3\"><\/path><\/svg>\n                <\/a>\n                <p class=\"mt-4 text-sm text-gray-500\">\n  The form is hosted on Microsoft Forms.\n                <\/p>\n            <\/div>\n\n        <\/div>\n    <\/main>\n\n    <!-- Partners Section -->\n    <footer class=\"bg-white border-t border-gray-200 py-10 mt-10\">\n        <div class=\"max-w-5xl mx-auto px-4 sm:px-6 lg:px-8\">\n            <h4 class=\"text-center text-lg font-semibold text-gray-700 mb-8 uppercase tracking-widest\">\n  In collaboration with our partners\n            <\/h4>\n\n            <div class=\"grid grid-cols-2 sm:grid-cols-5 gap-8 items-center justify-items-center mb-10\">\n                \n                <!-- 1. Brandfinity (Organisateur) - D\u00e9plac\u00e9 en premi\u00e8re position -->\n                <div class=\"w-full max-w-[150px] p-2 col-span-2 sm:col-span-1\">\n                    <img decoding=\"async\" src=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/11\/brandfinity-logo-dark-200px.png\" alt=\"Brandfinity logo\" class=\"w-full h-auto object-contain rounded-lg border border-gray-200\" onerror=\"this.onerror=null;this.src='https:\/\/placehold.co\/150x80\/f3f4f6\/374151?text=Logo+Error'\"\/>\n                    <p class=\"text-xs text-center mt-2 text-gray-500\">Organizer<\/p>\n                <\/div>\n\n                <!-- 2. Partner: Swissmarketing (Logo Placeholder) -->\n                <div class=\"w-full max-w-[150px] p-2\">\n                    <img decoding=\"async\" src=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/11\/Logo_SM_2016_cmyk_ohne-Hintergrund_600.png\" alt=\"Logo Swiss Marketing\" class=\"w-full h-auto object-contain rounded-lg border border-gray-200\" onerror=\"this.onerror=null;this.src='https:\/\/placehold.co\/150x80\/f3f4f6\/374151?text=Logo+Error'\"\/>\n                    <p class=\"text-xs text-center mt-2 text-gray-500\">Institutional Partner<\/p>\n                <\/div>\n\n                <!-- 3. Partner: PME Magazine (Logo Placeholder) -->\n                <div class=\"w-full max-w-[150px] p-2\">\n                    <img decoding=\"async\" src=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/11\/PME-magazine.png\" alt=\"Logo PME Magazine\" class=\"w-full h-auto object-contain rounded-lg border border-gray-200\" onerror=\"this.onerror=null;this.src='https:\/\/placehold.co\/150x80\/f3f4f6\/374151?text=Logo+Error'\"\/>\n                    <p class=\"text-xs text-center mt-2 text-gray-500\">Media Partner<\/p>\n                <\/div>\n                \n                <!-- 4. Partner: M&K (Logo Placeholder) -->\n                <div class=\"w-full max-w-[150px] p-2\">\n                    <img decoding=\"async\" src=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/11\/logo_markt-kom.png\" alt=\"Logo M&#038;K Markt &#038; Kommunikation\" class=\"w-full h-auto object-contain rounded-lg border border-gray-200\" onerror=\"this.onerror=null;this.src='https:\/\/placehold.co\/150x80\/f3f4f6\/374151?text=Logo+Error'\"\/>\n                    <p class=\"text-xs text-center mt-2 text-gray-500\">Media Partner<\/p>\n                <\/div>\n\n                <!-- 5. Partner: HEG Fribourg (Logo Placeholder) -->\n                <div class=\"w-full max-w-[150px] p-2\">\n                    <img decoding=\"async\" src=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/11\/HEG-FR_Logo_CMYK-300x65-1.png\" alt=\"Logo HEG Fribourg\" class=\"w-full h-auto object-contain rounded-lg border border-gray-200\" onerror=\"this.onerror=null;this.src='https:\/\/placehold.co\/150x80\/f3f4f6\/374151?text=Logo+Error'\"\/>\n                    <p class=\"text-xs text-center mt-2 text-gray-500\">Academic Partner<\/p>\n                <\/div>\n\n            <\/div>\n            \n            <!-- NEW ROW: Tag Inspector (Partenaire Technologique) - La position de ce bloc reste inchang\u00e9e sous la grille principale. -->\n            <div class=\"flex flex-col items-center justify-center border-t border-gray-100 pt-8\">\n                <div class=\"w-full max-w-[180px] p-2 text-center\">\n                    <!-- URL du logo TagInspector (avec fallback) -->\n                    <img decoding=\"async\" src=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/12\/tag_inspector_logo-final.png\" alt=\"Logo Tag Inspector\" class=\"w-full h-auto object-contain\" onerror=\"this.onerror=null;this.src='https:\/\/placehold.co\/200x60\/f3f4f6\/374151?text=Tag+Inspector'\"\/>\n                    <p class=\"text-xs text-center mt-2 text-gray-500\">Technology Partner<\/p>\n                <\/div>\n            <\/div>\n            \n            <div class=\"mt-12 text-center text-sm text-gray-500 border-t pt-6\">\n  \u00a9 2025 brandfinity.ch. All rights reserved. \n            <\/div>\n\n        <\/div>\n    <\/footer>\n    \n\n\n","protected":false},"excerpt":{"rendered":"<p>\u00c9tude Nationale 2025 : Maturit\u00e9 IA Marketing en Suisse Exclusive Swiss study Exclusive research The AI maturity level of marketing teams in Switzerland Participate in the collaborative study that assesses the integration, skills and challenges of Artificial Intelligence within marketing teams in Switzerland. Introduction &#038; Privacy A study by Brandfinity in collaboration with Swiss Marketing, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-238019","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI Maturity Study - Customer experience optimisation agency<\/title>\n<meta name=\"description\" content=\"A study to understand the level of maturity of marketing teams in Switzerland in relation to artificial intelligence.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Maturity Study\" \/>\n<meta property=\"og:description\" content=\"A study to understand the level of maturity of marketing teams in Switzerland in relation to artificial intelligence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandfinity.ch\/en\/ai-maturity-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer experience optimisation agency\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T08:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/01\/icon_brandfinity_640px.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/en\\\/ai-maturity-study\\\/\",\"url\":\"https:\\\/\\\/brandfinity.ch\\\/en\\\/ai-maturity-study\\\/\",\"name\":\"AI Maturity Study - 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