{"id":233273,"date":"2025-02-11T12:04:57","date_gmt":"2025-02-11T12:04:57","guid":{"rendered":"https:\/\/brandfinity.ch\/?page_id=233273"},"modified":"2025-07-24T13:23:14","modified_gmt":"2025-07-24T13:23:14","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/brandfinity.ch\/en\/marketing-automation\/","title":{"rendered":"Marketing automation"},"content":{"rendered":"

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Marketing automation<\/span><\/strong><\/h1>\n

[\/et_pb_text][et_pb_text content_tablet=”Marketing automation uses software platforms to streamline, automate, and measure marketing tasks and workflows. It helps improve efficiency, personalise customer journeys, and drive engagement.
\n<\/span>” content_phone=”Marketing automation uses software platforms to streamline, automate, and measure marketing tasks and workflows. It helps improve efficiency, personalise customer journeys, and drive engagement.
\n<\/span>” content_last_edited=”on|desktop” _builder_version=”4.27.4″ text_font=”–et_global_body_font||||||||” text_text_color=”#090A3C” text_font_size=”20px” text_line_height=”1.8em” custom_margin=”2vw||2vw||true|false” text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Marketing automation uses software platforms to streamline, automate, and measure marketing tasks and workflows. It helps improve efficiency, personalise customer journeys, and drive engagement.
<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(255,255,255,0.96)” background_image=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/02\/data-analytics-square-High-Quality.webp” background_blend=”overlay” custom_margin=”||-4px|||” custom_padding=”3px|0px|0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”15px||40px||false|false” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/02\/data-for-signature-copy.png” alt=”data” title_text=”data – for signature copy” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/02\/PHYGITAL-for-signature-Max-Quality.webp” alt=”marketing automation” title_text=”PHYGITAL – for signature-Max-Quality” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/02\/analytics-for-signature-copy.png” alt=”ANALYTICS” title_text=”analytics – for signature copy” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/02\/PHYGITAL-for-signature.png” alt=”phygital” title_text=”PHYGITAL- for signature” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/02\/PAID-MEDIA-for-signature-copy-1.png” alt=”DASHBOARDS” title_text=”DASHBOARDS ” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”NeurialGrotesk||||||||” text_text_color=”#004FFF” text_font_size=”20px” text_line_height=”1.8em” header_font=”NeurialGrotesk||||||||” header_text_color=”#004fff” header_line_height=”1.8em” header_3_text_color=”#004FFF” header_3_font_size=”30px” header_3_line_height=”1.8em” custom_margin=”||||false|false” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”30px” header_font_size_phone=”20px” header_font_size_last_edited=”on|desktop” header_3_font_size_tablet=”2vw” header_3_font_size_phone=”20pt” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Automate<\/strong><\/span><\/h3>\n

<\/strong><\/p>\n

[\/et_pb_text][ba_animated_text prefix=”your” animated_text=”%91{%22value%22:%22marketing%22,%22checked%22:0,%22dragID%22:-1}%93″ suffix=”processes” text_alignment=”center” animated_bg=”RGBA(255,255,255,0)” animated_stroke_color=”#004FFF” _builder_version=”4.27.4″ _module_preset=”default” animated_text_color=”#090A3C” animated_font_size=”30px” main_text_color=”#004FFF” text_orientation=”center” custom_margin=”||||false|false” custom_padding=”0px||30px||false|false” animated_font_size_tablet=”30px” animated_font_size_phone=”20px” animated_font_size_last_edited=”on|desktop” global_colors_info=”{}”][\/ba_animated_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||4px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”NeurialGrotesk||||||||” text_text_color=”#77839a” text_font_size=”20px” header_font=”NeurialGrotesk||||||||” header_text_color=”#090A3C” header_font_size=”38px” header_2_font=”–et_global_heading_font||||||||” header_2_text_color=”#090A3C” header_2_font_size=”4vw” custom_padding=”15px||||false|false” hover_enabled=”0″ header_2_text_color_tablet=”#090A3C” header_2_text_color_phone=”#090A3C” header_2_text_color_last_edited=”on|phone” header_2_font_size_tablet=”6vw” header_2_font_size_phone=”8vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

What are the benefits of marketing automation?<\/strong><\/h2>\n

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Benefits<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text content_tablet=”%22data%22 Saves time by automating repetitive tasks.<\/span>
\n%22data%22 Enhances lead nurturing through personalised communication.<\/span>
\n%22data%22 It helps divide the audience into segments and react automatically to each segment\u2019s behaviour with the desired automated logic.<\/span>
\n%22data%22 Automatically follows up based on the scheduled waiting time.<\/span>
\n%22data%22 Avoids human mistakes when proceeding with repetitive tasks.<\/span>
\n%22data%22 Improves customer experience with timely interactions.<\/span>
\n%22data%22 It helps the sales team to see the sales pipeline and move it manually or automatically based on customer behaviour.<\/span>
\n%22data%22 Increases ROI through better segmentation and tracking.<\/span>” content_phone=”%22data%22 Saves time by automating repetitive tasks.<\/span>
\n%22data%22 Enhances lead nurturing through personalised communication.<\/span>
\n%22data%22 It helps divide the audience into segments and react automatically to each segment\u2019s behaviour with the desired automated logic.<\/span>
\n%22data%22 Automatically follows up based on the scheduled waiting time.<\/span>
\n%22data%22 Avoids human mistakes when proceeding with repetitive tasks.<\/span>
\n%22data%22 Improves customer experience with timely interactions.<\/span>
\n%22data%22 It helps the sales team to see the sales pipeline and move it manually or automatically based on customer behaviour.<\/span>
\n%22data%22 Increases ROI through better segmentation and tracking.<\/span>” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”NeurialGrotesk||||||||” text_text_color=”#77839a” text_font_size=”20px” text_line_height=”1.8em” header_font=”NeurialGrotesk||||||||” header_text_color=”#004fff” header_font_size=”38px” hover_enabled=”0″ text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\"data\" \u00a0Saves time by automating repetitive tasks.<\/span>
\"data\" \u00a0Enhances lead nurturing through personalised communication.<\/span>
\"data\" \u00a0It helps divide the audience into segments and react automatically to each segment\u2019s behaviour with the desired automated logic.<\/span>
\"data\" \u00a0Automatically follows up based on the scheduled waiting time.<\/span>
\"data\" \u00a0Avoids human mistakes when proceeding with repetitive tasks.<\/span>
\"data\" \u00a0Improves customer experience with timely interactions.<\/span>
\"data\" \u00a0It helps the sales team to see the sales pipeline and move it manually or automatically based on customer behaviour.<\/span>
\"data\" \u00a0Increases ROI through better segmentation and tracking.<\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px|50px|50px|50px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2024\/03\/Services-Ina-swiss-520×360-px.webp” alt=”marketing automation | emailing” title_text=”Services Ina swiss-520×360-px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/brandfinity.ch\/wp-content\/uploads\/2024\/03\/Services-Ina-swiss-520×360-px.jpg” alt=”Emailing and marketing autoamtion” title_text=”Services Ina swiss-520×360-px” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”NeurialGrotesk||||||||” text_text_color=”#77839a” text_font_size=”20px” header_font=”NeurialGrotesk||||||||” header_text_color=”#090A3C” header_font_size=”38px” header_2_font=”–et_global_heading_font||||||||” header_2_text_color=”#090A3C” header_2_font_size=”4vw” custom_padding=”37px|||||” header_2_text_color_tablet=”#090A3C” header_2_text_color_phone=”#090A3C” header_2_text_color_last_edited=”on|desktop” header_2_font_size_tablet=”6vw” header_2_font_size_phone=”8vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

What can you Personalise with marketing automation ?<\/strong><\/h2>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ background_enable_image=”off” background_size=”initial” background_position=”bottom_right” custom_margin=”|auto||auto|false|false” custom_padding=”50px|50px|50px|50px|false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”|53px|53px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_text_color=”#ffffff” text_font_size=”20px” text_line_height=”1.8em” header_font=”|700|||||||” header_text_align=”center” header_text_color=”#ffffff” header_2_font=”NeurialGrotesk||||||||” header_2_text_color=”#000835″ header_2_line_height=”1.3em” header_3_text_align=”center” header_3_text_color=”#090a3c” background_color=”#77839a” background_enable_image=”off” text_orientation=”center” module_alignment=”center” custom_padding=”30px|10px|20px|10px|false|true” text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” border_radii=”off||24px|24px|24px” border_width_all=”1px” border_color_all=”rgba(0,8,53,0.0912368893623352)” global_colors_info=”{}”]<\/p>\n

Email Marketing<\/strong><\/p>\n

Website Experiences<\/strong><\/p>\n

Lead Nurturing Campaigns<\/strong><\/p>\n

Product and Service Recommendations<\/strong><\/p>\n

Ads and Retargeting<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_text_color=”#77839a” text_font_size=”20px” text_line_height=”1.8em” header_font=”|700|||||||” header_2_font=”NeurialGrotesk||||||||” header_2_text_color=”#000835″ header_2_line_height=”1.3em” header_3_text_align=”center” header_3_text_color=”#090A3C” background_color=”#f2f2fe” background_enable_image=”off” module_alignment=”center” custom_padding=”30px|10px|20px|10px|false|true” text_font_size_tablet=”2vw” text_font_size_phone=”14pt” text_font_size_last_edited=”on|phone” border_radii=”off||24px|24px|24px” border_width_all=”1px” border_color_all=”rgba(0,8,53,0.0912368893623352)” global_colors_info=”{}”]<\/p>\n

Customer Onboarding<\/strong><\/p>\n

SMS and Push Notifications<\/strong><\/p>\n

Social Media Engagement<\/strong><\/p>\n

Surveys and Feedback<\/strong><\/p>\n

Analytics and Reports<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ background_enable_image=”off” background_size=”initial” background_position=”bottom_right” custom_margin=”|auto||auto|false|false” custom_padding=”|50px|0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”|53px|53px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”NeurialGrotesk||||||||” text_text_color=”#77839a” text_font_size=”20px” header_font=”NeurialGrotesk||||||||” header_text_color=”#090A3C” header_font_size=”38px” header_2_font=”–et_global_heading_font||||||||” header_2_text_color=”#090A3C” header_2_font_size=”4vw” custom_padding=”37px|||||” hover_enabled=”0″ header_2_text_color_tablet=”#090A3C” header_2_text_color_phone=”#090A3C” header_2_text_color_last_edited=”on|desktop” header_2_font_size_tablet=”6vw” header_2_font_size_phone=”8vw” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Tips and Strategies guide<\/strong><\/h2>\n

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Download marketing automation guide with Tips and Strategies<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ background_enable_image=”off” background_size=”initial” background_position=”bottom_right” custom_margin=”|auto||auto|false|false” custom_padding=”33px|50px|0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”|53px|53px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n