GA4 Checkouts Higher Than Add to Cart? Learn The Fixes

GA4 Checkouts Higher Than Add to Cart? Learn The Fixes

Ever noticed checkouts outnumbering items added to the cart in your CRM and GA4 data? What’s up with that, right?
 If you’re you’re trying to hunt down that gremlin in your reports then you’re probably dealing with something like this: Usually, this boils down...