ecommerce website 

Karen Ruimy & Kalmar digital strategy

When we explored the online functionality of the Karen Ruimy Brand we found a fabulous product almost buried beneath a disparate number of homes. We initiated a strategy, in collaboration with Karen, to align her presence under one website. We created a single base for her spirituality, entertainment and wellness areas of business at karenruimy.com. 

The website was conceived with audience monetisation in mind and includes an ecommerce shop, a subscription based community while integrating the wellness line of her fashion & lifestyle brand at kalmarlifestyle.com. Brandfinity also established cohesive visual worlds for each of her positioning pillars.

“This exciting project allowed us to rethink the positioning of Karen Ruimys existing online business aspirations and propose a strategy which established a potent monetisation path while remaining sensitive to the ethic of the brand. The intention has been to create a long term, sustainable entity which honours both the longevity of the business and the integrity of Karens wellness, fashion and lifestyle brands. Once we had clarified positioning targets we followed up by working with a number of specialist partners on the design, development and content. We feel we have managed to integrate the diversity of brands under a single navigable umbrella karenruimy.com”

Yves-Alain Schwaar, Co-founder