AI Maturity Study

Étude Nationale 2025 : Maturité IA Marketing en Suisse
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Exclusive Swiss study

Exclusive research

The AI maturity level of marketing teams in Switzerland

Participate in the collaborative study that assesses the integration, skills and challenges of Artificial Intelligence within marketing teams in Switzerland.

Introduction & Privacy

A study by Brandfinity in collaboration with Swiss Marketing, HEG Fribourg, PME magazine & m&k. This questionnaire takes approximately 7 minutes and is aimed at marketing directors, board members responsible for marketing, sales managers, service managers and senior managers of marketing, sales and service in Switzerland.

Guaranteed confidentiality: Your responses will be treated anonymously and confidentially. The data processing to produce the study is only done at an aggregate level. As a result, no individual data will be shared publicly. The study is conducted by Brandfinity.

Thank You Offer: To thank you for your participation, we would be happy to send you the summary results of the study to help you understand your position compared to other Swiss companies in your industry, as well as an analysis of your online presence. To do so, simply submit your email address, website and company name at the end of this questionnaire and agree to be contacted.

Why participate?

  • Get an Exclusive Report: Receive a free summary of the results before the official publication.
  • Strategic Benchmarking: Compare AI adoption and the skills of your teams with those of your peers.
  • Total confidentiality: Your data is processed anonymously and in aggregate.
I participate in the study (7 min)

The form is hosted on Microsoft Forms.