{"id":30269,"date":"2022-09-01T09:28:34","date_gmt":"2022-09-01T09:28:34","guid":{"rendered":"https:\/\/brandfinity.ch\/project\/lausanne-tourisme\/"},"modified":"2025-02-17T15:07:05","modified_gmt":"2025-02-17T15:07:05","slug":"lausanne-tourisme","status":"publish","type":"project","link":"https:\/\/brandfinity.ch\/de\/project\/lausanne-tourisme\/","title":{"rendered":"Lausanne Tourisme"},"content":{"rendered":"<p>[et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.16&#8243; background_color=&#187;#090A3C&#187; background_enable_image=&#187;off&#187; background_size=&#187;initial&#187; background_position=&#187;top_center&#187; custom_padding=&#187;||6px|||&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.17.4&#8243; text_font=&#187;|600|||||||&#187; text_text_color=&#187;#004FFF&#187; text_font_size=&#187;24px&#187; header_font=&#187;|600|||||||&#187; header_text_color=&#187;#004fff&#187; header_font_size=&#187;24px&#187; custom_margin=&#187;-45px||0px||false|false&#187; custom_margin_tablet=&#187;0px||||false|false&#187; custom_margin_phone=&#187;0px||||false|false&#187; custom_margin_last_edited=&#187;on|desktop&#187; custom_padding=&#187;0px||20px||false|false&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p class=\"p1\">Optimierung der Datenanalytik<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#187;on|on|off&#187; _builder_version=&#187;4.16&#8243; text_font=&#187;NeurialGrotesk|600|||||||&#187; text_text_color=&#187;#ffffff&#187; text_font_size=&#187;49px&#187; text_line_height=&#187;77px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; header_text_color=&#187;#ffffff&#187; header_font_size=&#187;49px&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;40px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;60px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p><span>Lausanne Tourisme<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#187;off|off|on&#187; _builder_version=&#187;4.16&#8243; text_font=&#187;NeurialGrotesk|600|||||||&#187; text_text_color=&#187;#ffffff&#187; text_font_size=&#187;49px&#187; text_line_height=&#187;77px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; header_text_color=&#187;#ffffff&#187; header_font_size=&#187;49px&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;31px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;60px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p><span>Lausanne Tourisme<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.27.4&#8243; background_enable_color=&#187;off&#187; min_height=&#187;400px&#187; custom_margin=&#187;||-200px||false|false&#187; custom_padding=&#187;3px||||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.27.4&#8243; _module_preset=&#187;default&#187; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; background_layout=&#187;dark&#187; text_font_size_tablet=&#187;2vw&#187; text_font_size_phone=&#187;14pt&#187; text_font_size_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187; sticky_enabled=&#187;0&#8243; text_font=&#187;NeurialGrotesk||||||||&#187; text_line_height=&#187;1.8em&#187; header_2_text_color=&#187;#090A3C&#187; header_2_font_size=&#187;4vw&#187; header_2_font_size_tablet=&#187;6vw&#187; header_2_font_size_phone=&#187;8vw&#187; header_2_font_size_last_edited=&#187;on|phone&#187; custom_padding=&#187;||19px||false|false&#187; header_2_font=&#187;|700|||||||&#187;]<\/p>\n<p>Brandfinity wurde von Lausanne Tourisme beauftragt, die bestehenden Kontaktdatenbanken, die versendeten Newsletter-E-Mails und die Besucherstr\u00f6me auf der Website zu analysieren. Diese Analyse sollte die \u00d6ffnungsraten der E-Mails, die Anzahl der Abonnenten des Newsletters und folglich das Verkaufsvolumen, das auf der Website und durch die propriet\u00e4ren Daten der E-Mail-Datenbank erzielt wurde, optimieren.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<h2 class=\"p2\"><span class=\"Apple-converted-space\">Ziel:<\/span><\/h2>\n<p><span class=\"Apple-converted-space\"><\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"Apple-converted-space\">die Kontaktdatenbank vergr\u00f6\u00dfern<\/span><\/li>\n<li class=\"p2\"><span class=\"Apple-converted-space\">\u00a0die Klickrate bei E-Mails erh\u00f6hen und den Umsatz von Online-Verk\u00e4ufen steigern<\/span><\/li>\n<\/ul>\n<p class=\"p1\">\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.27.4&#8243; background_enable_color=&#187;off&#187; min_height=&#187;400px&#187; custom_margin=&#187;-7px||-38px|||&#187; custom_padding=&#187;2px||0px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_row column_structure=&#187;1_2,1_2&#8243; disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.17.4&#8243; min_height=&#187;335px&#187; custom_margin=&#187;50px|auto||auto|false|false&#187; custom_padding=&#187;1px||0px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;1_2&#8243; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_image src=&#187;https:\/\/brandfinity.ch\/wp-content\/uploads\/2022\/09\/Picture-in-the-project-page-High-Quality-2.jpg&#187; alt=&#187;Lausanne Tourisme&#187; title_text=&#187;Lausanne tourisme&#187; disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.17.4&#8243; _module_preset=&#187;default&#187; custom_margin=&#187;||70px||false|false&#187; custom_padding=&#187;24px||||false|false&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#187;1_2&#8243; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.17.4&#8243; _module_preset=&#187;default&#187; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; background_layout=&#187;dark&#187; text_font_size_tablet=&#187;20px&#187; text_font_size_phone=&#187;15px&#187; text_font_size_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<ul>\n<li>historische Analyse<\/li>\n<li>Visualisierung von Daten in Tableau<\/li>\n<li>Empfehlungen zu den Publikumssegmenten<\/li>\n<li>Empfehlungen zu E-Mail-Logiken<\/li>\n<li>empfehlungen zur personalisierung<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.16&#8243; min_height=&#187;251px&#187; custom_margin=&#187;|auto||auto|false|false&#187; custom_padding=&#187;||3px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.17.4&#8243; _module_preset=&#187;default&#187; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; background_layout=&#187;dark&#187; text_font_size_tablet=&#187;2vw&#187; text_font_size_phone=&#187;14pt&#187; text_font_size_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187; text_font=&#187;NeurialGrotesk||||||||&#187; text_line_height=&#187;1.8em&#187; header_2_text_color=&#187;#090A3C&#187; header_2_font_size=&#187;4vw&#187; header_2_font_size_tablet=&#187;6vw&#187; header_2_font_size_phone=&#187;8vw&#187; header_2_font_size_last_edited=&#187;on|phone&#187; custom_padding=&#187;||19px||false|false&#187; header_2_font=&#187;|700|||||||&#187;]<\/p>\n<p class=\"p1\">Brandfinity analysierte den Verlauf der versendeten Newsletter, den Besucherstrom auf der Website sowie die \u00fcber die Website generierten Verk\u00e4ufe. Diese Arbeit wurde durch den Export von Daten aus google analytics, dem E-Mail-Tool und der Ecommerce-L\u00f6sung durchgef\u00fchrt, die anschlie\u00dfend in Tableau bearbeitet wurden, um die Daten zu visualisieren.<\/p>\n<p class=\"p1\">Nach der Analyse der Daten gab brandfinity Empfehlungen ab, welche Zielgruppensegmente aufgebaut werden sollten, wie E-Mails versendet werden sollten und wie die Website personalisiert werden sollte. Das Hinzuf\u00fcgen von E-Mail-Erfassungsbl\u00f6cken auf der Website und in der Struktur der Produktangebote war ebenfalls Teil der von brandfinity empfohlenen Optimierungen.<\/p>\n<p class=\"p1\">\n<p class=\"p1\">\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.17.4&#8243; custom_padding=&#187;40px||200px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][et_pb_text disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.17.4&#8243; _module_preset=&#187;default&#187; text_text_color=&#187;#090A3C&#187; text_font_size=&#187;20px&#187; text_font_size_tablet=&#187;2vw&#187; text_font_size_phone=&#187;14pt&#187; text_font_size_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187; text_font=&#187;NeurialGrotesk||||||||&#187; text_line_height=&#187;1.8em&#187; custom_margin=&#187;-74px|||||&#187;]<\/p>\n<blockquote>\n<p class=\"p1\">&#171;Ich sch\u00e4tzte Brandfinitys F\u00e4higkeit, die Projektschritte und ihren Nutzen zu popularisieren, die regelm\u00e4\u00dfigen Meetings zur Besprechung der einzelnen Schritte und die Lieferung eines Abschlussdokuments, das uns neue Denkanst\u00f6\u00dfe gab, wie wir unsere Kontaktbasis am besten vergr\u00f6\u00dfern und fruchtbar machen k\u00f6nnen&#187;.<\/p>\n<\/blockquote>\n<p class=\"p1\">Emmanuelle ROSE &#8211; Kommunikationsverantwortliche Lausanne Tourisme.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#187;https:\/\/brandfinity.ch\/de\/kontakt\/&#187; button_text=&#187;Mit uns arbeiten&#187; disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.17.4&#8243; custom_button=&#187;on&#187; button_bg_color=&#187;#090a3c&#187; button_border_color=&#187;#090A3C&#187; button_border_radius=&#187;0px&#187; button_font=&#187;&#8211;et_global_heading_font|700|||||||&#187; background_layout=&#187;dark&#187; custom_padding=&#187;1vw|3vw|1vw|3vw|true|true&#187; custom_padding_tablet=&#187;2vw|5vw|2vw|5vw|true|true&#187; custom_padding_phone=&#187;3vw|7vw|3vw|7vw|true|true&#187; custom_padding_last_edited=&#187;on|phone&#187; button_text_size_tablet=&#187;2vw&#187; button_text_size_phone=&#187;3vw&#187; button_text_size_last_edited=&#187;on|phone&#187; custom_css_main_element=&#187;border-top-left-radius:0px !important;||&#187; global_colors_info=&#187;{}&#187;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimierung der DatenanalytikLausanne TourismeLausanne TourismeBrandfinity wurde von Lausanne Tourisme beauftragt, die bestehenden Kontaktdatenbanken, die versendeten Newsletter-E-Mails und die Besucherstr\u00f6me auf der Website zu analysieren. Diese Analyse sollte die \u00d6ffnungsraten der E-Mails, die Anzahl der Abonnenten des Newsletters und folglich das Verkaufsvolumen, das auf der Website und durch die propriet\u00e4ren Daten der E-Mail-Datenbank erzielt wurde, optimieren. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":30256,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[70],"project_tag":[],"class_list":["post-30269","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-datenanalyse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lausanne Tourisme - Customer experience optimisation agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfinity.ch\/de\/project\/lausanne-tourisme\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lausanne Tourisme\" \/>\n<meta property=\"og:description\" content=\"Optimierung der DatenanalytikLausanne TourismeLausanne TourismeBrandfinity wurde von Lausanne Tourisme beauftragt, die bestehenden Kontaktdatenbanken, die versendeten Newsletter-E-Mails und die Besucherstr\u00f6me auf der Website zu analysieren. 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