{"id":29910,"date":"2022-02-16T14:07:33","date_gmt":"2022-02-16T14:07:33","guid":{"rendered":"https:\/\/brandfinity.ch\/project\/hsw-freiburg\/"},"modified":"2025-08-20T09:02:44","modified_gmt":"2025-08-20T09:02:44","slug":"hsw-freiburg","status":"publish","type":"project","link":"https:\/\/brandfinity.ch\/de\/project\/hsw-freiburg\/","title":{"rendered":"HSW &#8211; Freiburg"},"content":{"rendered":"<p>[et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.16&#8243; background_color=&#187;#090A3C&#187; background_enable_image=&#187;off&#187; background_size=&#187;initial&#187; background_position=&#187;top_center&#187; custom_padding=&#187;||6px|||&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.16&#8243; text_font=&#187;|600|||||||&#187; text_text_color=&#187;#004FFF&#187; text_font_size=&#187;24px&#187; header_font=&#187;|600|||||||&#187; header_text_color=&#187;#004fff&#187; header_font_size=&#187;24px&#187; custom_margin=&#187;-45px||0px||false|false&#187; custom_margin_tablet=&#187;0px||||false|false&#187; custom_margin_phone=&#187;0px||||false|false&#187; custom_margin_last_edited=&#187;on|desktop&#187; custom_padding=&#187;0px||20px||false|false&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h1>strat\u00e9gie digitale et g\u00e9n\u00e9ration de leads<\/h1>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#187;on|on|off&#187; _builder_version=&#187;4.16&#8243; text_font=&#187;NeurialGrotesk|600|||||||&#187; text_text_color=&#187;#ffffff&#187; text_font_size=&#187;49px&#187; text_line_height=&#187;77px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; header_text_color=&#187;#ffffff&#187; header_font_size=&#187;49px&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;40px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;60px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p><span>HEG &#8211; Freiburg<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#187;off|off|on&#187; _builder_version=&#187;4.16&#8243; text_font=&#187;NeurialGrotesk|600|||||||&#187; text_text_color=&#187;#ffffff&#187; text_font_size=&#187;49px&#187; text_line_height=&#187;77px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; header_text_color=&#187;#ffffff&#187; header_font_size=&#187;49px&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;31px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;60px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p><span>HEG &#8211;\u00a0 Freiburg<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.27.4&#8243; background_enable_color=&#187;off&#187; min_height=&#187;400px&#187; custom_margin=&#187;||-38px|||&#187; custom_padding=&#187;50px||0px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.17.4&#8243; _module_preset=&#187;default&#187; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_font_size_tablet=&#187;20px&#187; text_font_size_phone=&#187;15px&#187; text_font_size_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187; text_font=&#187;NeurialGrotesk||||||||&#187; text_line_height=&#187;1.8em&#187;]<\/p>\n<p>Wir bei Brandfinity glauben, dass das Lernen nie aufh\u00f6rt. Daher unterst\u00fctzen wir gerne Bildungseinrichtungen bei ihren Bem\u00fchungen, mehr Studierende aufzunehmen.<\/p>\n<p>Die Hochschule f\u00fcr Wirtschaft in Freiburg, die das EMBA-Programm f\u00fcr Studenten anbietet, wandte sich an Brandfinity, um Unterst\u00fctzung im Bereich des digitalen Marketings zu erhalten.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#187;1_2,1_2&#8243; disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.16&#8243; min_height=&#187;335px&#187; custom_margin=&#187;|auto||auto|false|false&#187; custom_padding=&#187;||0px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;1_2&#8243; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_image src=&#187;https:\/\/brandfinity.ch\/wp-content\/uploads\/2021\/12\/HEG.webp&#187; alt=&#187;HEG Fribourg&#187; title_text=&#187;HEG&#187; disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; custom_padding=&#187;||60px||false|false&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#187;1_2&#8243; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.17.4&#8243; _module_preset=&#187;default&#187; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_font_size_tablet=&#187;20px&#187; text_font_size_phone=&#187;15px&#187; text_font_size_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187; text_font=&#187;NeurialGrotesk||||||||&#187; text_line_height=&#187;1.8em&#187;]<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>digitale strategie<\/li>\n<li>CRM<\/li>\n<li>automatisierter Workflow<\/li>\n<li>E-Mailing<\/li>\n<li>bezahlte Werbekampagnen<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.27.4&#8243; background_enable_color=&#187;off&#187; min_height=&#187;400px&#187; custom_margin=&#187;-7px||-38px|||&#187; custom_padding=&#187;2px||0px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.16&#8243; min_height=&#187;251px&#187; custom_margin=&#187;|auto||auto|false|false&#187; custom_padding=&#187;||3px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_text disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.27.4&#8243; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_font_size_tablet=&#187;20px&#187; text_font_size_phone=&#187;15px&#187; text_font_size_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187; sticky_enabled=&#187;0&#8243; text_font=&#187;NeurialGrotesk||||||||&#187; text_line_height=&#187;1.8em&#187;]<\/p>\n<p>\u00a0Brandfinity entwickelte eine Online-Akquisitionsstrategie f\u00fcr das EMBA-Programm, die auf der Implementierung eines CRM- und eines Marketing-Automatisierungsprozesses basiert. Diese Strategie f\u00fchrte innerhalb von zwei Jahren zu einem Anstieg der Studierendenzahl um 80 %.<br \/>F\u00fcr das EMBA-Programm an der HEG Fribourg verwaltet Brandfinity den automatisierten E-Mail-Fluss f\u00fcr Leads und Anmeldungen zu Informationsveranstaltungen sowie digitale programmatische, bezahlte Social-Media- und Suchkampagnen. Im Rahmen dieses Projekts wurden auch Dashboards zur Leistungs\u00fcberwachung auf PowerBI eingerichtet.<br \/>Wir m\u00f6chten der HEG Fribourg f\u00fcr das Vertrauen danken, das sie uns bei der Umsetzung und Verwaltung der digitalen Marketing- und CRM-Aktivit\u00e4ten f\u00fcr das EMBA-Programm entgegenbringt.<\/p>\n<p>&nbsp;<\/p>\n<p>M\u00f6chten Sie mehr \u00fcber <a href=\"https:\/\/brandfinity.ch\/fr\/2021\/11\/30\/email-ou-emailing-ou-email-marketing\/\">E-Mail-Marketing erfahren?<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.25.1&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.25.1&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_testimonial author=&#187;Carlos DaSilva, Ph.D. &#187; job_title=&#187;Director of the Executive MBA &#187; company_name=&#187;HEG School of Management Fribourg&#187; portrait_url=&#187;https:\/\/brandfinity.ch\/wp-content\/uploads\/2024\/09\/carlos.jpeg&#187; quote_icon_color=&#187;#004fff&#187; _builder_version=&#187;4.25.1&#8243; _module_preset=&#187;default&#187; body_text_color=&#187;#ffffff&#187; body_font_size=&#187;16px&#187; author_text_color=&#187;#ffffff&#187; position_text_color=&#187;#ffffff&#187; company_text_color=&#187;#ffffff&#187; background_color=&#187;#004fff&#187; border_radii=&#187;on|15px|15px|15px|15px&#187; border_width_all=&#187;2px&#187; border_color_all=&#187;#ffffff&#187; border_width_all_portrait=&#187;6px&#187; border_color_all_portrait=&#187;#004fff&#187; border_width_left_portrait=&#187;7px&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p><i>Brandfinity team played a crucial role in the successful recruitment of candidates during the launch of our new Executive MBA program. Their expertise in building our paid campaigns from the ground up and setting up the associated marketing automation was instrumental in getting us off to a strong start. As our Executive MBA program continues to evolve and we bring in new marketing expertise in-house, we look forward to deepening our partnership and continuing to grow with Brandfinity by our side.<\/i><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.16&#8243; custom_padding=&#187;40px||||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][et_pb_button button_url=&#187;https:\/\/brandfinity.ch\/de\/kontakt\/&#187; button_text=&#187;Mit uns arbeiten&#187; disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.27.4&#8243; custom_button=&#187;on&#187; button_bg_color=&#187;#090a3c&#187; button_border_color=&#187;#090A3C&#187; button_border_radius=&#187;0px&#187; button_font=&#187;&#8211;et_global_heading_font|700|||||||&#187; background_layout=&#187;dark&#187; custom_padding=&#187;1vw|3vw|1vw|3vw|true|true&#187; custom_padding_tablet=&#187;2vw|5vw|2vw|5vw|true|true&#187; custom_padding_phone=&#187;3vw|7vw|3vw|7vw|true|true&#187; custom_padding_last_edited=&#187;on|phone&#187; button_text_size_tablet=&#187;2vw&#187; button_text_size_phone=&#187;3vw&#187; button_text_size_last_edited=&#187;on|phone&#187; custom_css_main_element=&#187;border-top-left-radius:0px !important;||&#187; global_colors_info=&#187;{}&#187;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.16&#8243; custom_padding=&#187;40px||||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>strat\u00e9gie digitale et g\u00e9n\u00e9ration de leadsHEG &#8211; FreiburgHEG &#8211;\u00a0 FreiburgWir bei Brandfinity glauben, dass das Lernen nie aufh\u00f6rt. Daher unterst\u00fctzen wir gerne Bildungseinrichtungen bei ihren Bem\u00fchungen, mehr Studierende aufzunehmen. 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