{"id":26109,"date":"2021-02-21T14:48:46","date_gmt":"2021-02-21T14:48:46","guid":{"rendered":"https:\/\/brandfinity.ch\/project\/laurastar-iggi-product-launch\/"},"modified":"2025-08-20T10:00:41","modified_gmt":"2025-08-20T10:00:41","slug":"laurastar-iggi-product-launch","status":"publish","type":"project","link":"https:\/\/brandfinity.ch\/de\/project\/laurastar-iggi-product-launch\/","title":{"rendered":"Laurastar IGGI product launch"},"content":{"rendered":"<p>[et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.16&#8243; background_color=&#187;#090A3C&#187; background_enable_image=&#187;off&#187; background_size=&#187;initial&#187; background_position=&#187;top_center&#187; min_height=&#187;232px&#187; custom_padding=&#187;||6px|||&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.16&#8243; width=&#187;79%&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.16&#8243; text_font=&#187;|600|||||||&#187; text_text_color=&#187;#004FFF&#187; text_font_size=&#187;24px&#187; header_font=&#187;|600|||||||&#187; header_text_color=&#187;#004fff&#187; header_font_size=&#187;24px&#187; custom_margin=&#187;-45px||0px||false|false&#187; custom_margin_tablet=&#187;0px||||false|false&#187; custom_margin_phone=&#187;0px||||false|false&#187; custom_margin_last_edited=&#187;on|desktop&#187; custom_padding=&#187;0px||20px||false|false&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h1>Digital product launch<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.16&#8243; text_text_color=&#187;#ffffff&#187; text_font_size=&#187;64px&#187; text_line_height=&#187;77px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;40px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;60px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p><span class=\"s1\">Laurastar IGGI, European launch<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; fullwidth=&#187;on&#187; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; background_image=&#187;https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/laurastar-iggi.jpg&#187; parallax=&#187;on&#187; position_origin_r=&#187;bottom_left&#187; vertical_offset=&#187;0px&#187; module_alignment=&#187;left&#187; height=&#187;628px&#187; height_tablet=&#187;&#187; height_phone=&#187;488px&#187; height_last_edited=&#187;on|phone&#187; custom_margin=&#187;0px||||false|false&#187; custom_padding=&#187;||72px|||&#187; global_colors_info=&#187;{}&#187;][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.27.4&#8243; background_enable_color=&#187;off&#187; min_height=&#187;400px&#187; custom_margin=&#187;||-38px|||&#187; custom_padding=&#187;50px||0px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.16&#8243; width=&#187;79%&#187; custom_padding=&#187;5px||||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.27.4&#8243; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_line_height=&#187;1.8em&#187; header_font=&#187;NeurialGrotesk||||||||&#187; header_3_text_color=&#187;#090A3C&#187; header_3_font_size=&#187;4vw&#187; custom_margin=&#187;30px|||-1px||&#187; custom_padding=&#187;2px||||false|false&#187; text_font_size_tablet=&#187;2vw&#187; text_font_size_phone=&#187;14pt&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;&#187; text_line_height_last_edited=&#187;on|phone&#187; header_3_font_size_tablet=&#187;6vw&#187; header_3_font_size_phone=&#187;8vw&#187; header_3_font_size_last_edited=&#187;on|phone&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h3 class=\"p1\"><span class=\"s1\" style=\"color: #090a3c;\"><b>\u00dcbersicht<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\"><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><\/span><\/p>\n<p class=\"p1\">[\/et_pb_text][et_pb_text _builder_version=&#187;4.16&#8243; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_line_height=&#187;1.8em&#187; header_font=&#187;NeurialGrotesk||||||||&#187; custom_margin=&#187;30px|||-1px||&#187; custom_padding=&#187;2px||||false|false&#187; text_font_size_tablet=&#187;2vw&#187; text_font_size_phone=&#187;14pt&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187; header_3_text_color=&#187;#090A3C&#187; header_3_font_size=&#187;4vw&#187; header_3_font_size_tablet=&#187;6vw&#187; header_3_font_size_phone=&#187;8vw&#187; header_3_font_size_last_edited=&#187;on|phone&#187; text_line_height_phone=&#187;&#187;]<\/p>\n<p class=\"p1\"><span class=\"s1\">Ende 2019 kontaktierte \u201eLaurastar\u201c \u201eBrandfinity\u201c, um 2020 ein neues und handliches Dampfb\u00fcgeleisen auf den Markt zu bringen.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Dabei nutzte \u201eBrandfinity\u201c f\u00fcr den Auftrag von \u201eLaurastar\u201c sein Know-How und Fachwissen, um eine globale Kundenreise f\u00fcr die Schweiz, f\u00fcr Frankreich, Belgien, Deutschland und Grossbritannien aufzubauen.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201eBrandfinity\u201c kombinierte das Inbound Marketing mit der \u201eSalesforce Marketing Cloud\u201c. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Im Rahmen der Kundenreise erstellten wir wichtige Start- und Ausbau-Kampagnen f\u00fcr Social Paid, Programmatic, Google Search und Google Shopping. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201eBrandfinity\u201c definierte eine Strategie f\u00fcr eine bessere organische Sichtbarkeit in den Suchmaschinen, bei denen die Suchmaschinenoptimierung mit wichtigen Social-Media-Schl\u00fcsselw\u00f6rtern kombiniert wurde. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201eBrandfinity\u201c erstellte dazu mit dem Salesforce-Unternehmen \u201eTableau\u201c verschiedene Live-Dashboards. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><\/span><\/p>\n<p class=\"p1\">[\/et_pb_text][et_pb_text content_tablet=&#187;&#187; content_phone=&#187;&#187; content_last_edited=&#187;on|desktop&#187; _builder_version=&#187;4.27.4&#8243; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_line_height=&#187;30px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; custom_margin=&#187;30px|||-1px||&#187; custom_padding=&#187;2px||||false|false&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;16px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;28px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<ul>\n<li>\n<p class=\"p1\"><span class=\"s1\">inbound marketing<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><\/span><span class=\"s1\">performance marketing<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><\/span><span class=\"s1\">live dashboards<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><\/span><span class=\"s1\">search-engine-optimisation<\/span><\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.27.4&#8243; _module_preset=&#187;default&#187; background_enable_color=&#187;off&#187; module_alignment=&#187;center&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; width=&#187;100%&#187; module_alignment=&#187;center&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_video src=&#187;https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/Hello-I-m-IGGI_-I-steam-and-purify-your-daily-life_-1080p.mp4&#8243; play_icon_color=&#187;#090A3C&#187; use_icon_font_size=&#187;on&#187; icon_font_size=&#187;92px&#187; thumbnail_overlay_color=&#187;#0903ac&#187; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; width=&#187;100%&#187; module_alignment=&#187;center&#187; global_colors_info=&#187;{}&#187;][\/et_pb_video][et_pb_button button_url=&#187;https:\/\/brandfinity.ch\/de\/kontakt\/&#187; button_text=&#187;mit uns arbeiten&#187; disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.16&#8243; custom_button=&#187;on&#187; button_bg_color=&#187;#090a3c&#187; button_border_color=&#187;#090A3C&#187; button_border_radius=&#187;0px&#187; button_font=&#187;&#8211;et_global_heading_font|700|||||||&#187; background_layout=&#187;dark&#187; custom_padding=&#187;1vw|3vw|1vw|3vw|true|true&#187; custom_padding_tablet=&#187;2vw|5vw|2vw|5vw|true|true&#187; custom_padding_phone=&#187;3vw|7vw|3vw|7vw|true|true&#187; custom_padding_last_edited=&#187;on|phone&#187; button_text_size_tablet=&#187;2vw&#187; button_text_size_phone=&#187;3vw&#187; button_text_size_last_edited=&#187;on|phone&#187; custom_css_main_element=&#187;border-top-left-radius:0px !important;||&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.27.4&#8243; background_enable_color=&#187;off&#187; min_height=&#187;400px&#187; custom_margin=&#187;-7px||-38px|||&#187; custom_padding=&#187;50px||0px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.16&#8243; width=&#187;79%&#187; custom_padding=&#187;5px||||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.27.4&#8243; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_line_height=&#187;30px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; custom_margin=&#187;30px|||-1px||&#187; custom_padding=&#187;2px||||false|false&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;16px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;28px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Inbound Marketing<\/b><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.4&#8243; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_line_height=&#187;30px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; custom_margin=&#187;30px|||-1px||&#187; custom_padding=&#187;2px||||false|false&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;16px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;28px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p class=\"p1\"><span class=\"s1\">Bei der Zusammenarbeit mit \u201eLaurastar\u201c kreierte \u201eBrandfinity\u201c eine Kundenreise, die mehrere Aufgaben hatte. Das betraf das Versenden von E-Mails an den bestehenden Kundenstamm und ein benutzerdefiniertes Zielgruppen-Targeting, das auf anonyme und bestehende Kunden ausgerichtet war. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Damit wir eine effiziente Kundenreise gew\u00e4hrleisten konnten, hat \u201eBrandfinity\u201c das Konzept mit der \u201eSalesforce Marketing Cloud\u201c umgesetzt und benutzerdefinierte Zielgruppen <\/span><span class=\"s2\"> <\/span><span class=\"s1\">mit dem \u201eSalesforce Advertising Studio\u201c erstellt. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.4&#8243; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_line_height=&#187;30px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; custom_margin=&#187;52px||32px|-1px|false|false&#187; custom_padding=&#187;2px||||false|false&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;16px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;28px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Performance Marketing<\/b><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.4&#8243; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_line_height=&#187;30px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; custom_margin=&#187;52px||32px|-1px|false|false&#187; custom_padding=&#187;2px||||false|false&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;16px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;28px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p class=\"p1\"><span class=\"s1\">\u201eBrandfinity\u201c erstellte einen Funnel, um die Aufmerksamkeit und das Interesse f\u00fcr den Start von IGGI zu wecken und die E-Commerce-Verk\u00e4ufe in die Wege zu leiten. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Die Kampagnen verliefen \u00fcber Facebook, Instagram, Google Search und Google Shopping in der Zusammenarbeit mit der Programmatic-Kampagne \u201e<a href=\"https:\/\/gammed.ch\">Gamned<\/a>\u201c. Das erm\u00f6glichte einen Funnel f\u00fcr f\u00fcnf verschiedene L\u00e4nder und drei Sprachen mit einem sechsstelligen Budget. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Um ROI zu vergr\u00f6ssern, nutzen wir Strategien, die auf benutzerdefinierte Zielgruppen ausgerichtet waren, und verwendeten das \u201eLook-Alike-Modelling\u201c. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#187;1&#8243; _builder_version=&#187;4.27.4&#8243; background_enable_color=&#187;off&#187; width=&#187;100%&#187; module_alignment=&#187;center&#187; custom_margin=&#187;-7px||-38px|||&#187; custom_padding=&#187;50px||0px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_row _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; width=&#187;100%&#187; max_width=&#187;1651px&#187; module_alignment=&#187;center&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][et_pb_image src=&#187;https:\/\/brandfinity.ch\/wp-content\/uploads\/2020\/09\/Paid-overview-desktop-\u2013-1.jpg&#187; alt=&#187;tableau marketing dashboard&#187; title_text=&#187;tableau marketing dashboard&#187; force_fullwidth=&#187;on&#187; _builder_version=&#187;4.16&#8243; _module_preset=&#187;default&#187; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_button button_url=&#187;https:\/\/brandfinity.ch\/de\/kontakt\/&#187; button_text=&#187;mit uns arbeiten&#187; disabled_on=&#187;off|off|off&#187; _builder_version=&#187;4.16&#8243; custom_button=&#187;on&#187; button_bg_color=&#187;#090a3c&#187; button_border_color=&#187;#090A3C&#187; button_border_radius=&#187;0px&#187; button_font=&#187;&#8211;et_global_heading_font|700|||||||&#187; background_layout=&#187;dark&#187; custom_padding=&#187;1vw|3vw|1vw|3vw|true|true&#187; custom_padding_tablet=&#187;2vw|5vw|2vw|5vw|true|true&#187; custom_padding_phone=&#187;3vw|7vw|3vw|7vw|true|true&#187; custom_padding_last_edited=&#187;on|phone&#187; button_text_size_tablet=&#187;2vw&#187; button_text_size_phone=&#187;3vw&#187; button_text_size_last_edited=&#187;on|phone&#187; custom_css_main_element=&#187;border-top-left-radius:0px !important;||&#187; locked=&#187;off&#187; global_colors_info=&#187;{}&#187;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#187;4.16&#8243; width=&#187;79%&#187; custom_padding=&#187;5px||||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;4.16&#8243; global_colors_info=&#187;{}&#187;][et_pb_text _builder_version=&#187;4.27.4&#8243; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_line_height=&#187;30px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; header_2_text_color=&#187;#090A3C&#187; custom_margin=&#187;30px|||-1px||&#187; custom_padding=&#187;2px||||false|false&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;16px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;28px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>SEO services<\/b><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;4.27.4&#8243; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; text_line_height=&#187;30px&#187; header_font=&#187;NeurialGrotesk||||||||&#187; custom_margin=&#187;30px|||-1px||&#187; custom_padding=&#187;2px||||false|false&#187; text_font_size_tablet=&#187;&#187; text_font_size_phone=&#187;16px&#187; text_font_size_last_edited=&#187;on|phone&#187; text_line_height_tablet=&#187;&#187; text_line_height_phone=&#187;28px&#187; text_line_height_last_edited=&#187;on|phone&#187; global_colors_info=&#187;{}&#187;]<\/p>\n<p class=\"p1\"><span class=\"s1\">Um das neue Produkt von IGGI einzuf\u00fchren arbeiteten wir mit SEO-Dienstleistungen f\u00fcr zwei M\u00e4rkte (Frankreich und die Schweiz) und boten diese in vier Sprachen an. Wir sind in der Lage, eine technische SEO-Pr\u00fcfung und eine umfangreiche Analyse der Wettbewerbspr\u00e4senz in der bezahlten und organischen Suche zu erstellen. Das beinhaltet die vollst\u00e4ndige Recherche der ben\u00f6tigten Keywords, um diese f\u00fcr die Einf\u00fchrung der neuen Produkte bereitzustellen. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201eBrandfinity\u201c lieferte Keyword-Abbildungen und Empfehlungen, die auf die betreffende Umgebung, auf die Saison und die Wettbewerbsbedingungen abgestimmt waren. 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