{"id":30329,"date":"2022-09-02T13:34:37","date_gmt":"2022-09-02T13:34:37","guid":{"rendered":"https:\/\/brandfinity.ch\/2022\/09\/02\/phygital-kundenreise\/"},"modified":"2022-09-02T14:05:36","modified_gmt":"2022-09-02T14:05:36","slug":"phygital-kundenreise","status":"publish","type":"post","link":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/","title":{"rendered":"Phygital Kundenreise"},"content":{"rendered":"

[et_pb_section fb_built=»1″ _builder_version=»4.16″ _module_preset=»default» custom_padding=»4px|||||» global_colors_info=»{}»][et_pb_row _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ _module_preset=»default» global_colors_info=»{}»][et_pb_text _builder_version=»4.17.4″ _module_preset=»default» header_text_color=»#004fff» header_font_size=»24px» custom_margin=»||-2px|||» global_colors_info=»{}»]<\/p>\n

SmartRetailExpo 2022 – Phygital Kundenreise<\/strong><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=»4.17.4″ _module_preset=»default» text_text_color=»#77839a» text_font_size=»20px» text_line_height=»1.8em» header_2_text_color=»#77839a» custom_padding=»32px|||||» hover_enabled=»0″ text_font_size_tablet=»20px» text_font_size_phone=»15px» text_font_size_last_edited=»on|phone» global_colors_info=»{}» sticky_enabled=»0″]<\/p>\n

<\/h2>\n

was ist phygital?<\/h2>\n

 <\/p>\n

Smart Retail expo – «Phygital»-Produktpilot f\u00fcr eine 360-Grad-Ansicht und -Einbindung der Kundenwege.<\/strong><\/p>\n

Auf der Smart Retail Expo 2022, die im Februar 2022 in London stattfand, stellte Yves-Alain Schwaar eine Pilotl\u00f6sung vor, um einen Omnichannel- und 360-Grad-Ansatz f\u00fcr die digitale Kundenreise liefern zu k\u00f6nnen.<\/p>\n

Angesichts des ver\u00e4nderten Verbraucherverhaltens und der Verschmelzung der digitalen und der physischen Welt erwarten die Kunden, dass sie eine konsistente Erfahrung mit einer Marke machen, unabh\u00e4ngig vom Kommunikationskanal.<\/p>\n

Die Technologien f\u00fcr eine differenzierte digitale Kundenreise sind vorhanden (Marketingtechnologien wie CRM \/ Marketingautomatisierung \/ Webanalysen usw.), aber die physischen Kontaktpunkte sind f\u00fcr die Vermarkter ein rotes Tuch. Um den ROI effektiv zu messen, ist es jedoch wichtig, die physischen Kontaktpunkte zu messen, um ein konsistentes Markenerlebnis \u00fcber alle Kan\u00e4le hinweg zu liefern.<\/p>\n

l\u00f6sung phygital<\/strong><\/h2>\n

<\/strong><\/p>\n

Brandfinity hat eine L\u00f6sung in der Cloud aufgebaut, die zwei Dinge erm\u00f6glicht:<\/strong><\/p>\n

1. Anonyme Messung der Besucherstr\u00f6me an den Verkaufsstellen mithilfe einer Technologie, die auf der WIFI-Verbindung von Mobiltelefonen basiert (mit freundlicher Unterst\u00fctzung des Data-Teams von Swisscom).<\/p>\n

2. Ein SDK (Software Development Kit) erstellen, das in eine bestehende mobile Anwendung eingef\u00fcgt werden kann, die sich mit einer Cloud-L\u00f6sung verbindet, um zu messen, welche Person sich in der Filiale befindet und wohin sie sich bewegt (vorausgesetzt, die Person hat zugestimmt, ihre Daten zu teilen).<\/p>\n

Mithilfe dieser beiden Datenschichten speichert unsere L\u00f6sung diese Daten in der Cloud, schafft daraus Intelligenz und stellt diese Daten \u00fcber eine API zur Verf\u00fcgung, um die Anzahl der Personen in den Verkaufsstellen messen zu k\u00f6nnen, aber auch um zu wissen, welche Person dort war, und um Werbeaktionen in den Verkaufsstellen mit Sofortnachrichten auf mobilen Anwendungen zu erstellen.<\/p>\n

In dem Video, das live auf der Konferenz aufgenommen wurde, erfahren Sie mehr \u00fcber diese L\u00f6sung, mit der Marketingfachleute eine phygitale Strategie umsetzen k\u00f6nnen.<\/p>\n

Sehen Sie sich das Video an <\/a><\/p>\n

oder kontaktieren Sie uns f\u00fcr eine Demonstration.<\/p>\n

\n

[\/et_pb_text][et_pb_button button_url=»@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg5MCJ9fQ==@» button_text=»Kontaktieren Sie uns» disabled_on=»off|off|off» _builder_version=»4.16″ _dynamic_attributes=»button_url» custom_button=»on» button_text_size=»20px» button_text_color=»#EDFEFF» button_bg_color=»#004FFF» button_border_width=»0px» button_border_radius=»8px» button_use_icon=»off» background_layout=»dark» custom_padding=»20px|44px|20px|44px|false|false» custom_padding_tablet=»» custom_padding_phone=»15px|38px|15px|38px|false|false» custom_padding_last_edited=»on|phone» button_text_size_tablet=»» button_text_size_phone=»16px» button_text_size_last_edited=»on|phone» custom_css_main_element=»border-top-left-radius:0px !important;||» global_colors_info=»{}»][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=»4.17.4″ _module_preset=»default» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.17.4″ _module_preset=»default» global_colors_info=»{}»][et_pb_video src=»https:\/\/youtu.be\/BDFllLdEjUs» _builder_version=»4.17.4″ _module_preset=»default» global_colors_info=»{}»][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

SmartRetailExpo 2022 – Phygital Kundenreise was ist phygital?   Smart Retail expo – «Phygital»-Produktpilot f\u00fcr eine 360-Grad-Ansicht und -Einbindung der Kundenwege. Auf der Smart Retail Expo 2022, die im Februar 2022 in London stattfand, stellte Yves-Alain Schwaar eine Pilotl\u00f6sung vor, um einen Omnichannel- und 360-Grad-Ansatz f\u00fcr die digitale Kundenreise liefern zu k\u00f6nnen. Angesichts des ver\u00e4nderten […]<\/p>\n","protected":false},"author":4,"featured_media":30325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-30329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-de"],"yoast_head":"\nPhygital Kundenreise - Customer experience optimisation agency<\/title>\n<meta name=\"description\" content=\"Phygital Kundenreise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Phygital Kundenreise\" \/>\n<meta property=\"og:description\" content=\"Phygital Kundenreise\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer experience optimisation agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-02T13:34:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-02T14:05:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2022\/09\/phygital-blog-High-Quality.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Evgeniya Schwaar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Evgeniya Schwaar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/\"},\"author\":{\"name\":\"Evgeniya Schwaar\",\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/#\\\/schema\\\/person\\\/11997221dbd58af3070189c3be2fe5ce\"},\"headline\":\"Phygital Kundenreise\",\"datePublished\":\"2022-09-02T13:34:37+00:00\",\"dateModified\":\"2022-09-02T14:05:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/\"},\"wordCount\":631,\"publisher\":{\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandfinity.ch\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/phygital-blog-High-Quality.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"de-CH\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/\",\"url\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/\",\"name\":\"Phygital Kundenreise - Customer experience optimisation agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brandfinity.ch\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/phygital-blog-High-Quality.jpg\",\"datePublished\":\"2022-09-02T13:34:37+00:00\",\"dateModified\":\"2022-09-02T14:05:36+00:00\",\"description\":\"Phygital Kundenreise\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/#breadcrumb\"},\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brandfinity.ch\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/phygital-blog-High-Quality.jpg\",\"contentUrl\":\"https:\\\/\\\/brandfinity.ch\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/phygital-blog-High-Quality.jpg\",\"width\":800,\"height\":534,\"caption\":\"phygital Kundenreise\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/2022\\\/09\\\/02\\\/phygital-kundenreise\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Phygital Kundenreise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/\",\"name\":\"Customer experience optimisation agency\",\"description\":\"Brandfinity\",\"publisher\":{\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-CH\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/#organization\",\"name\":\"Brandfinity\",\"url\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brandfinity.ch\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/icon_brandfinity_640px.png\",\"contentUrl\":\"https:\\\/\\\/brandfinity.ch\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/icon_brandfinity_640px.png\",\"width\":640,\"height\":640,\"caption\":\"Brandfinity\"},\"image\":{\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/#\\\/schema\\\/person\\\/11997221dbd58af3070189c3be2fe5ce\",\"name\":\"Evgeniya Schwaar\",\"url\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/author\\\/eschwaar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Phygital Kundenreise - Customer experience optimisation agency","description":"Phygital Kundenreise","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/","og_locale":"de_DE","og_type":"article","og_title":"Phygital Kundenreise","og_description":"Phygital Kundenreise","og_url":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/","og_site_name":"Customer experience optimisation agency","article_published_time":"2022-09-02T13:34:37+00:00","article_modified_time":"2022-09-02T14:05:36+00:00","og_image":[{"width":800,"height":534,"url":"https:\/\/brandfinity.ch\/wp-content\/uploads\/2022\/09\/phygital-blog-High-Quality.jpg","type":"image\/jpeg"}],"author":"Evgeniya Schwaar","twitter_card":"summary_large_image","twitter_misc":{"Geschrieben von":"Evgeniya Schwaar","Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/#article","isPartOf":{"@id":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/"},"author":{"name":"Evgeniya Schwaar","@id":"https:\/\/brandfinity.ch\/de\/#\/schema\/person\/11997221dbd58af3070189c3be2fe5ce"},"headline":"Phygital Kundenreise","datePublished":"2022-09-02T13:34:37+00:00","dateModified":"2022-09-02T14:05:36+00:00","mainEntityOfPage":{"@id":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/"},"wordCount":631,"publisher":{"@id":"https:\/\/brandfinity.ch\/de\/#organization"},"image":{"@id":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/#primaryimage"},"thumbnailUrl":"https:\/\/brandfinity.ch\/wp-content\/uploads\/2022\/09\/phygital-blog-High-Quality.jpg","articleSection":["Blog"],"inLanguage":"de-CH"},{"@type":"WebPage","@id":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/","url":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/","name":"Phygital Kundenreise - Customer experience optimisation agency","isPartOf":{"@id":"https:\/\/brandfinity.ch\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/#primaryimage"},"image":{"@id":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/#primaryimage"},"thumbnailUrl":"https:\/\/brandfinity.ch\/wp-content\/uploads\/2022\/09\/phygital-blog-High-Quality.jpg","datePublished":"2022-09-02T13:34:37+00:00","dateModified":"2022-09-02T14:05:36+00:00","description":"Phygital Kundenreise","breadcrumb":{"@id":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/#breadcrumb"},"inLanguage":"de-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/"]}]},{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/#primaryimage","url":"https:\/\/brandfinity.ch\/wp-content\/uploads\/2022\/09\/phygital-blog-High-Quality.jpg","contentUrl":"https:\/\/brandfinity.ch\/wp-content\/uploads\/2022\/09\/phygital-blog-High-Quality.jpg","width":800,"height":534,"caption":"phygital Kundenreise"},{"@type":"BreadcrumbList","@id":"https:\/\/brandfinity.ch\/de\/2022\/09\/02\/phygital-kundenreise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brandfinity.ch\/de\/"},{"@type":"ListItem","position":2,"name":"Phygital Kundenreise"}]},{"@type":"WebSite","@id":"https:\/\/brandfinity.ch\/de\/#website","url":"https:\/\/brandfinity.ch\/de\/","name":"Customer experience optimisation agency","description":"Brandfinity","publisher":{"@id":"https:\/\/brandfinity.ch\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brandfinity.ch\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-CH"},{"@type":"Organization","@id":"https:\/\/brandfinity.ch\/de\/#organization","name":"Brandfinity","url":"https:\/\/brandfinity.ch\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/brandfinity.ch\/de\/#\/schema\/logo\/image\/","url":"https:\/\/brandfinity.ch\/wp-content\/uploads\/2021\/11\/icon_brandfinity_640px.png","contentUrl":"https:\/\/brandfinity.ch\/wp-content\/uploads\/2021\/11\/icon_brandfinity_640px.png","width":640,"height":640,"caption":"Brandfinity"},"image":{"@id":"https:\/\/brandfinity.ch\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/brandfinity.ch\/de\/#\/schema\/person\/11997221dbd58af3070189c3be2fe5ce","name":"Evgeniya Schwaar","url":"https:\/\/brandfinity.ch\/de\/author\/eschwaar\/"}]}},"_links":{"self":[{"href":"https:\/\/brandfinity.ch\/de\/wp-json\/wp\/v2\/posts\/30329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandfinity.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandfinity.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandfinity.ch\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/brandfinity.ch\/de\/wp-json\/wp\/v2\/comments?post=30329"}],"version-history":[{"count":3,"href":"https:\/\/brandfinity.ch\/de\/wp-json\/wp\/v2\/posts\/30329\/revisions"}],"predecessor-version":[{"id":30338,"href":"https:\/\/brandfinity.ch\/de\/wp-json\/wp\/v2\/posts\/30329\/revisions\/30338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandfinity.ch\/de\/wp-json\/wp\/v2\/media\/30325"}],"wp:attachment":[{"href":"https:\/\/brandfinity.ch\/de\/wp-json\/wp\/v2\/media?parent=30329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandfinity.ch\/de\/wp-json\/wp\/v2\/categories?post=30329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandfinity.ch\/de\/wp-json\/wp\/v2\/tags?post=30329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}