{"id":27900,"date":"2021-08-20T12:38:52","date_gmt":"2021-08-20T12:38:52","guid":{"rendered":"https:\/\/brandfinity.ch\/2021\/08\/20\/martech-interview\/"},"modified":"2022-01-26T12:27:39","modified_gmt":"2022-01-26T12:27:39","slug":"martech-interview","status":"publish","type":"post","link":"https:\/\/brandfinity.ch\/de\/2021\/08\/20\/martech-interview\/","title":{"rendered":"Martech Interview"},"content":{"rendered":"<p>[et_pb_section fb_built=&#187;1&#8243; admin_label=&#187;Yearly Report Section&#187; _builder_version=&#187;3.22&#8243; custom_margin=&#187;|||&#187; custom_padding=&#187;0||27px||false|false&#187; global_colors_info=&#187;{}&#187;][et_pb_row use_custom_gutter=&#187;on&#187; gutter_width=&#187;1&#8243; admin_label=&#187;Bereich f\u00fcr den Jahresbericht&#187; module_class=&#187; et_pb_row_fullwidth&#187; _builder_version=&#187;3.25&#8243; width=&#187;100%&#187; width_tablet=&#187;100%&#187; width_phone=&#187;&#187; width_last_edited=&#187;on|desktop&#187; max_width=&#187;100%&#187; max_width_tablet=&#187;100%&#187; max_width_phone=&#187;&#187; max_width_last_edited=&#187;on|desktop&#187; custom_padding=&#187;|||&#187; make_fullwidth=&#187;on&#187; global_colors_info=&#187;{}&#187;][et_pb_column type=&#187;4_4&#8243; _builder_version=&#187;3.25&#8243; custom_padding=&#187;||21px|&#187; global_colors_info=&#187;{}&#187; custom_padding__hover=&#187;|||&#187;][et_pb_image src=&#187;https:\/\/brandfinity.ch\/wp-content\/uploads\/2019\/02\/sommet_education_yves_alain_5c48b50b3dfe9.png&#187; align=&#187;center&#187; force_fullwidth=&#187;on&#187; align_tablet=&#187;center&#187; align_phone=&#187;&#187; align_last_edited=&#187;on|desktop&#187; _builder_version=&#187;3.23&#8243; global_colors_info=&#187;{}&#187;][\/et_pb_image][et_pb_text _builder_version=&#187;4.14.5&#8243; text_text_color=&#187;#77839a&#187; text_font_size=&#187;20px&#187; header_text_color=&#187;#000000&#8243; header_font_size=&#187;38px&#187; header_2_text_color=&#187;#000000&#8243; header_2_font_size=&#187;38px&#187; custom_margin=&#187;20px|||&#187; custom_padding=&#187;||37px|&#187; hover_enabled=&#187;0&#8243; global_colors_info=&#187;{}&#187; sticky_enabled=&#187;0&#8243;]<\/p>\n<p>K\u00fcrzlich wurde ich von der Website Martech Advisor gebeten, meinen Standpunkt zu Martech-Plattformen und zum Aufbau des richtigen Martech-Stacks in <a href=\"https:\/\/www.martechadvisor.com\/interviews\/marketing-automation-2\/yvesalain-schwaar-interview-marketing-automation-and-strategies\/\">diesem Artikel<\/a> darzulegen.<\/p>\n<p>Ich habe in den letzten 18 Jahren viele digitale Organisationsf\u00e4higkeiten aufgebaut und Technologie-L\u00f6sungen entwickelt oder integriert. Seit etwa drei Jahren bin ich begeistert von der Entwicklung des Martech-Stacks, aber auch von der unglaublichen Menge an Daten, die zur Verf\u00fcgung stehen, und der Intelligenz, die man als Unternehmen daraus ziehen kann.<\/p>\n<p>Read more <a href=\"https:\/\/www.martechadvisor.com\/interviews\/marketing-automation-2\/yvesalain-schwaar-interview-marketing-automation-and-strategies\/\">in dem Artikel \u00fcber meine Leidenschaft f\u00fcr Martech und Marketing-Automation <\/a><\/p>\n<p>Viel Spass beim Lesen!<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#187;3.27.4&#8243; global_colors_info=&#187;{}&#187;][\/et_pb_text][et_pb_cta button_url=&#187;#&#187; admin_label=&#187;Last Year Report Text&#187; _builder_version=&#187;4.13.0&#8243; header_font=&#187;Poppins|600|||||||&#187; header_font_size=&#187;36px&#187; header_line_height=&#187;1.4em&#187; body_font=&#187;Arial||||||||&#187; body_text_align=&#187;left&#187; body_font_size=&#187;16px&#187; body_line_height=&#187;1.4em&#187; use_background_color=&#187;off&#187; custom_button=&#187;on&#187; button_text_size=&#187;14px&#187; button_text_color=&#187;#ffffff&#187; button_bg_color=&#187;#8b20bb&#187; button_border_width=&#187;12px&#187; button_border_color=&#187;#8b20bb&#187; button_letter_spacing=&#187;2px&#187; button_font=&#187;Poppins|600||on|||||&#187; button_icon=&#187;&#x24;||divi||400&#8243; background_layout=&#187;light&#187; module_alignment=&#187;left&#187; animation_style=&#187;slide&#187; animation_direction=&#187;right&#187; animation_intensity_slide=&#187;10%&#187; animation_starting_opacity=&#187;100%&#187; global_colors_info=&#187;{}&#187; button_text_size__hover_enabled=&#187;off&#187; button_one_text_size__hover_enabled=&#187;off&#187; button_two_text_size__hover_enabled=&#187;off&#187; button_text_color__hover_enabled=&#187;off&#187; button_one_text_color__hover_enabled=&#187;off&#187; button_two_text_color__hover_enabled=&#187;off&#187; button_border_width__hover_enabled=&#187;off&#187; button_one_border_width__hover_enabled=&#187;off&#187; button_two_border_width__hover_enabled=&#187;off&#187; button_border_color__hover_enabled=&#187;off&#187; button_one_border_color__hover_enabled=&#187;off&#187; button_two_border_color__hover_enabled=&#187;off&#187; button_border_radius__hover_enabled=&#187;off&#187; button_one_border_radius__hover_enabled=&#187;off&#187; button_two_border_radius__hover_enabled=&#187;off&#187; button_letter_spacing__hover_enabled=&#187;off&#187; button_one_letter_spacing__hover_enabled=&#187;off&#187; button_two_letter_spacing__hover_enabled=&#187;off&#187; button_bg_color__hover_enabled=&#187;off&#187; button_one_bg_color__hover_enabled=&#187;off&#187; button_two_bg_color__hover_enabled=&#187;off&#187;][\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00fcrzlich wurde ich von der Website Martech Advisor gebeten, meinen Standpunkt zu Martech-Plattformen und zum Aufbau des richtigen Martech-Stacks in diesem Artikel darzulegen. Ich habe in den letzten 18 Jahren viele digitale Organisationsf\u00e4higkeiten aufgebaut und Technologie-L\u00f6sungen entwickelt oder integriert. Seit etwa drei Jahren bin ich begeistert von der Entwicklung des Martech-Stacks, aber auch von der [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13,49],"tags":[],"class_list":["post-27900","post","type-post","status-publish","format-standard","hentry","category-blog","category-blog-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Martech Interview - Customer experience optimisation agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandfinity.ch\/de\/2021\/08\/20\/martech-interview\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martech Interview\" \/>\n<meta property=\"og:description\" content=\"K\u00fcrzlich wurde ich von der Website Martech Advisor gebeten, meinen Standpunkt zu Martech-Plattformen und zum Aufbau des richtigen Martech-Stacks in diesem Artikel darzulegen. 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