{"id":26228,"date":"2021-03-01T19:44:19","date_gmt":"2021-03-01T19:44:19","guid":{"rendered":"https:\/\/brandfinity.ch\/2021\/03\/01\/die-marketinganalyse-einfach-gemacht\/"},"modified":"2022-01-26T13:04:50","modified_gmt":"2022-01-26T13:04:50","slug":"die-marketinganalyse-einfach-gemacht","status":"publish","type":"post","link":"https:\/\/brandfinity.ch\/de\/2021\/03\/01\/die-marketinganalyse-einfach-gemacht\/","title":{"rendered":"Die Marketinganalyse einfach gemacht"},"content":{"rendered":"<p>[et_pb_section fb_built=&#187;1&#8243; admin_label=&#187;Page Title Section&#187; _builder_version=&#187;3.22.3&#8243; background_color_gradient_direction=&#187;120deg&#187; custom_padding=&#187;4px||5px||false|false&#187; top_divider_height=&#187;34px&#187; box_shadow_style=&#187;preset7&#8243; box_shadow_horizontal=&#187;0px&#187; box_shadow_vertical=&#187;-220px&#187; box_shadow_color=&#187;#ffffff&#187; global_colors_info=&#187;{}&#187;][et_pb_row use_custom_gutter=&#187;on&#187; gutter_width=&#187;1&#8243; 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button_one_text_color__hover_enabled=&#187;off&#187; button_one_text_color__hover=&#187;null&#187; button_two_text_color__hover_enabled=&#187;off&#187; button_two_text_color__hover=&#187;null&#187; button_border_width__hover_enabled=&#187;off&#187; button_border_width__hover=&#187;null&#187; button_one_border_width__hover_enabled=&#187;off&#187; button_one_border_width__hover=&#187;null&#187; button_two_border_width__hover_enabled=&#187;off&#187; button_two_border_width__hover=&#187;null&#187; button_border_color__hover_enabled=&#187;off&#187; button_border_color__hover=&#187;null&#187; button_one_border_color__hover_enabled=&#187;off&#187; button_one_border_color__hover=&#187;null&#187; button_two_border_color__hover_enabled=&#187;off&#187; button_two_border_color__hover=&#187;null&#187; button_border_radius__hover_enabled=&#187;off&#187; button_border_radius__hover=&#187;null&#187; button_one_border_radius__hover_enabled=&#187;off&#187; button_one_border_radius__hover=&#187;null&#187; button_two_border_radius__hover_enabled=&#187;off&#187; button_two_border_radius__hover=&#187;null&#187; button_letter_spacing__hover_enabled=&#187;off&#187; button_letter_spacing__hover=&#187;null&#187; button_one_letter_spacing__hover_enabled=&#187;off&#187; button_one_letter_spacing__hover=&#187;null&#187; button_two_letter_spacing__hover_enabled=&#187;off&#187; button_two_letter_spacing__hover=&#187;null&#187; button_bg_color__hover_enabled=&#187;off&#187; button_bg_color__hover=&#187;null&#187; button_one_bg_color__hover_enabled=&#187;off&#187; button_one_bg_color__hover=&#187;null&#187; button_two_bg_color__hover_enabled=&#187;off&#187; button_two_bg_color__hover=&#187;null&#187;]<\/p>\n<h2><span class=\"s1\">Wie man Marketingdatenanalyse implementiert, ohne die Bank zu sprengen<\/span><\/h2>\n<p><span style=\"font-size: 20px;\">In der Vergangenheit wurden wir h\u00e4ufig gefragt, wie <a href=\"https:\/\/brandfinity.ch\/data-analytics\/\">Datenanalysen<\/a> durchgef\u00fchrt und Web-Dashboards f\u00fcr mehrere Unternehmen erstellt werden k\u00f6nnen. In den meisten F\u00e4llen besteht die Notwendigkeit, alle Daten f\u00fcr den Webseiten-Traffic, die Social-Media-Performance, die Pr\u00e4senz der bezahlten Medien, die Suchmaschinenoptimierung und die Kosten pro Klick, die Kosten pro Lead, die Opportunit\u00e4ts- und die Akquisitionskosten zu \u00fcberpr\u00fcfen und aufzulisten.<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Diese Anforderungen ben\u00f6tigen das Vermischen der Daten aus mehreren Quellen. Dazu geh\u00f6ren:<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Google Analytics<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Google Search Console<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Facebook Insights<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Instagram Insights<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Youtube Insights<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Twitter Daten<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Facebook Anzeigen<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Google Anzeigen<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Linkedin Anzeigen<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Twitter Anzeigen<\/span><\/p>\n<p><span style=\"font-size: 20px;\">Amazon Anzeigen<\/span><\/p>\n<p>\u2026 und logische Daten aus Ihrem CRM, wie z. B. \u201eSalesforce\u201c, Daten Ihrer E-Commerce-L\u00f6sungen und aller automatisierten Marketing-L\u00f6sungen, um die Kosten mit den Verk\u00e4ufen ins richtige Verh\u00e4ltnis zu setzen.<span style=\"font-size: 20px;\"><\/span><\/p>\n<p>Zun\u00e4chst mag die Aufgabe entmutigend erscheinen, alle Daten, die aus so vielen vermischten Quellen stammen, an einem einzigen Ort abzulegen und zu speichern und \u00fcber Dashboards zu veranschaulichen.<\/p>\n<p class=\"p1\">H\u00e4tten Sie uns vor mehr als sieben Jahren gefragt, wie viel es kosten w\u00fcrde, eine L\u00f6sung f\u00fcr dieses Problem zu finden, h\u00e4tten wir Ihnen eine Summe von etwa 100.000 CHF gesagt.<\/p>\n<p>Heutzutage gibt es L\u00f6sungen auf dem Markt, die es Ihrem Unternehmen wesentlich leichter machen, solche Dashboards einzuf\u00fchren. Die Kosten liegen haupts\u00e4chlich in der Anforderung und Definition der KPIs, der Visualisierung dieser und der Generierung von Datenerkenntnissen aus diesen Dashboards.<\/p>\n<p>Sie k\u00f6nnen die Software \u201e<a href=\"https:\/\/tableau.com\" target=\"_blank\" rel=\"noopener noreferrer\">Tableau<\/a>\u201c oder \u201e<a href=\"https:\/\/datastudio.google.com\" target=\"_blank\" rel=\"noopener noreferrer\">Google Data Studio<\/a>\u201c verwenden, um Ihre Daten in Dashboards \u00fcbersichtlich darzustellen und zu visualisieren. \u201eGoogle Data Studio\u201c ist kostenlos und \u201eTableau\u201c kostet eine geringe monatliche Geb\u00fchr.<\/p>\n<p><span style=\"font-size: 20px;\">Eine Verbindung der meisten oben genannten Datenquellen k\u00f6nnen Sie mit<\/span>\u201e<a href=\"https:\/\/supermetrics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"font-size: 20px;\">Supermetrics<\/a>\u201c<span style=\"font-size: 20px;\">herstellen und damit alle wichtigen Messdaten Ihrer Paid-Media-Kampagnen zusammenfassen und in beide Software-Tools \u00fcbertragen.<\/span><\/p>\n<p>Wenn Sie Daten aus dem von Ihnen bevorzugten \u201eSalesforce\u201c abrufen m\u00f6chten, k\u00f6nnen Sie das mit der Hilfe eines <a href=\"https:\/\/www.youtube.com\/watch?v=YFmJmgaaj6I\">Google-Sheet-Add-Ons<\/a> umsetzen und die Daten anschliessend mit \u201eTableau\u201c oder \u201eGoogle Data Studio\u201c mischen.<\/p>\n<p>Wenn all diese Daten miteinander verbunden und in Dashboards integriert sind, k\u00f6nnen Sie Ihre Performance dem Management pr\u00e4sentieren und Ihr ROMI optimieren, ohne sich wochenlang mit Excel-Tabellen abzum\u00fchen, in denen alle Informationen abgeglichen werden m\u00fcssen.<\/p>\n<p>Ben\u00f6tigen Sie weitere Hilfe oder Erkl\u00e4rungen? <a href=\"\/contact-us\/\">Kontaktieren Sie uns!<\/a><\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie man Marketingdatenanalyse implementiert, ohne die Bank zu sprengen In der Vergangenheit wurden wir h\u00e4ufig gefragt, wie Datenanalysen durchgef\u00fchrt und Web-Dashboards f\u00fcr mehrere Unternehmen erstellt werden k\u00f6nnen. In den meisten F\u00e4llen besteht die Notwendigkeit, alle Daten f\u00fcr den Webseiten-Traffic, die Social-Media-Performance, die Pr\u00e4senz der bezahlten Medien, die Suchmaschinenoptimierung und die Kosten pro Klick, die Kosten [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-26228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Marketinganalyse einfach gemacht - Customer experience optimisation agency<\/title>\n<meta name=\"description\" content=\"F\u00e4llt es Ihnen schwer, Ihren Return on Marketing Investment zu messen? 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