{"id":238023,"date":"2025-11-28T22:03:36","date_gmt":"2025-11-28T22:03:36","guid":{"rendered":"https:\/\/brandfinity.ch\/ki-marketing-readiness\/"},"modified":"2025-12-11T14:52:19","modified_gmt":"2025-12-11T14:52:19","slug":"ki-marketing-readiness","status":"publish","type":"page","link":"https:\/\/brandfinity.ch\/de\/ki-marketing-readiness\/","title":{"rendered":"KI Marketing Readiness"},"content":{"rendered":"\n\n\n\n    <meta charset=\"UTF-8\"\/>\n    <meta name=\"viewport\" content=\"width=device-width, initiale Skala=1,0\"\/>\n    <title>Nationale Studie 2025: KI-Marketingr Readiness in der Schweiz<\/title>\n    <script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\n    <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;600;700&#038;display=swap\" rel=\"stylesheet\"\/>\n    <style>\n        \/* Configuration Tailwind personnalis\u00e9e pour simuler la palette de Brandfinity (bleu professionnel et accent rouge) *\/\n        :root {\n            --color-brandfinity-primary: #1e3a8a; \/* Bleu fonc\u00e9 (Navy Blue) *\/\n            --color-brandfinity-accent: #b91c1c; \/* Rouge fort *\/\n        }\n        .text-brand-primary { color: var(--color-brandfinity-primary); }\n        .bg-brand-primary { background-color: var(--color-brandfinity-primary); }\n        .bg-brand-accent { background-color: var(--color-brandfinity-accent); }\n        .border-brand-primary { border-color: var(--color-brandfinity-primary); }\n\n        body {\n            font-family: 'Inter', sans-serif;\n            background-color: #f7f7f7; \/* Gris tr\u00e8s l\u00e9ger pour le fond *\/\n        }\n    <\/style>\n\n\n\n    <!-- Header \/ Affiliation Brandfinity (Mise \u00e0 jour avec fond bleu et logo placeholder) -->\n    <header class=\"w-full py-4 bg-brand-primary shadow-lg\">\n        <div class=\"max-w-4xl mx-auto px-4 sm:px-6 lg:px-8 flex items-center justify-between\">\n            \n            <!-- Logo Placeholder (Brandfinity) -->\n            <div class=\"h-10 w-auto\">\n                 <!-- Placeholder for Brandfinity Logo (White on Blue) -->\n                <img decoding=\"async\" src=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/01\/icon_brandfinity_640px.png\" alt=\"Logo Brandfinity\" class=\"h-full w-auto object-contain\" onerror=\"this.onerror=null;this.src='https:\/\/placehold.co\/180x40\/f3f4f6\/374151?text=Logo+Error'\"\/>\n            <\/div>\n            \n            <h1 class=\"text-lg font-semibold text-white tracking-wide opacity-90\">\n  Exklusive Schweizer Studie\n            <\/h1>\n        <\/div>\n    <\/header>\n\n    <!-- Main Content Section -->\n    <main class=\"flex-grow\">\n        <div class=\"max-w-4xl mx-auto px-4 sm:px-6 lg:px-8 py-12 md:py-16\">\n            \n            <!-- Study Title (Remont\u00e9 au-dessus du bloc d'introduction) -->\n            <section class=\"text-center mb-10\">\n                <p class=\"text-sm font-semibold uppercase tracking-wider text-brand-primary mb-2\">Exklusive Forschung<\/p>\n                <h2 class=\"text-4xl sm:text-5xl font-extrabold text-gray-900 leading-tight\">\n Das KI-Niveau von Marketingteams in der Schweiz\n                <\/h2>\n                <p class=\"mt-4 text-xl text-gray-600\">\n Unterst\u00fctzen Sie mit Ihrer Teilnahme unsere kollaborative Studie, welche die Integration, F\u00e4higkeiten und Herausforderungen von K\u00fcnstlicher Intelligenz innerhalb von Marketingteams in der Schweiz bewertet.\n                <\/p>\n            <\/section>\n\n            <!-- NEW: Introduction, Audience and Confidentiality Block (D\u00e9cal\u00e9 apr\u00e8s le titre) -->\n            <div class=\"bg-blue-50 border-l-4 border-brand-primary p-6 rounded-xl shadow-inner mb-12\">\n                <p class=\"text-sm font-semibold text-brand-primary uppercase mb-2\">Einf\u00fchrung &#038; Datenschutz<\/p>\n                <p class=\"text-gray-700 mb-4\">\n                    Eine Studie von Brandfinity zusammen mit Swiss Marketing, HEG Freiburg, dem Magazin PME &#038; m&#038;k. Der Fragebogen dauert etwa 7 Minuten und richtet sich an Marketingleiter, Marketing-Vorst\u00e4nde, Vertriebsleiter, Abteilungsleiter und F\u00fchrungskr\u00e4fte aus Marketing, Vertrieb und Service in der Schweiz. \n                <\/p>\n                <p class=\"text-gray-700 mb-4 font-medium\">\n                    <strong class=\"text-green-700\">Garantierte Vertraulichkeit:<\/strong> Ihre Antworten werden <strong class=\"underline\">anonym und vertraulich<\/strong> behandelt. Die Datenverarbeitung zur Erstellung der Studie erfolgt ausschlie\u00dflich auf aggregierter Ebene. Daher werden keine einzelnen Daten \u00f6ffentlich geteilt. Die Studie wird von Brandfinity durchgef\u00fchrt.   \n                <\/p>\n                <p class=\"text-gray-700 text-sm italic pt-2 border-t border-blue-200\">\n                    <strong class=\"text-brand-primary\">Dankesangebot:<\/strong> Um Ihnen f\u00fcr Ihre Teilnahme zu danken, senden wir Ihnen gerne die zusammenfassenden Ergebnisse der Studie, um Ihre Position im Vergleich zu anderen Schweizer Unternehmen Ihrer Branche zu verstehen, sowie eine Analyse Ihrer Online-Pr\u00e4senz. Dazu geben Sie am Ende dieses Fragebogens einfach Ihre E-Mail-Adresse, Website und Firmennamen ein und stimmen zu, kontaktiert zu werden. \n                <\/p>\n            <\/div>\n            \n            <!-- Key Benefits\/Study Details -->\n            <div class=\"bg-white p-6 sm:p-8 rounded-xl shadow-lg border border-gray-100 mb-10\">\n                <h3 class=\"text-2xl font-bold text-brand-primary mb-4 border-b pb-2 border-gray-100\">Warum teilnehmen?<\/h3>\n                <ul class=\"space-y-4 text-gray-700\">\n                    <li class=\"flex items-start\">\n                        <svg class=\"flex-shrink-0 mt-1 w-6 h-6 text-brand-accent mr-3\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M9 12l2 2 4-4m5.618-4.016A11.955 11.955 0 0112 2.944a11.955 11.955 0 01-8.618 3.04A12.02 12.02 0 005.618 19.016 11.955 11.955 0 0012 21.056a11.955 11.955 0 006.382-1.999A12.02 12.02 0 0118.382 4.984z\"><\/path><\/svg>\n                        <div>\n                            <strong class=\"font-semibold\">Erhalten Sie einen exklusiven Bericht:<\/strong> Erhalten Sie vor der offiziellen Ver\u00f6ffentlichung eine kostenlose Zusammenfassung der Ergebnisse.\n                        <\/div>\n                    <\/li>\n                    <li class=\"flex items-start\">\n                        <svg class=\"flex-shrink-0 mt-1 w-6 h-6 text-brand-accent mr-3\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M13 10V3L4 14h7v7l9-11h-7z\"><\/path><\/svg>\n                        <div>\n                            <strong class=\"font-semibold\">Strategisches Benchmarking:<\/strong> Vergleichen Sie die KI-Einf\u00fchrung und die F\u00e4higkeiten Ihrer Teams mit denen Ihrer Kollegen.\n                        <\/div>\n                    <\/li>\n                    <li class=\"flex items-start\">\n                        <svg class=\"flex-shrink-0 mt-1 w-6 h-6 text-brand-accent mr-3\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M12 8c1.657 0 3 .895 3 2s-1.343 2-3 2-3 .895-3 2-1.343 2-3 2m0-8h6\"><\/path><\/svg>\n                        <div>\n                            <strong class=\"font-semibold\">Vollst\u00e4ndige Vertraulichkeit:<\/strong> Ihre Daten werden anonym und aggregiert verarbeitet.\n                        <\/div>\n                    <\/li>\n                <\/ul>\n            <\/div>\n\n            <!-- Call to Action (CTA) Button -->\n            <div class=\"text-center\">\n                <a href=\"https:\/\/forms.office.com\/pages\/responsepage.aspx?id=QuFzO85XDkiS9vIVzzLZmpJkn0iff_NCmOJ1WCVUIGBURVk1MEJHR1ZXTkxCNTFFRUMzMjIxQ09DMi4u&#038;route=shorturl\" target=\"_blank\" class=\"inline-flex items-center justify-center px-8 py-4 border border-transparent text-lg font-bold rounded-full shadow-2xl text-white bg-brand-accent hover:bg-red-800 transition duration-300 transform hover:scale-105 focus:outline-none focus:ring-4 focus:ring-red-300\">\n  Ich nehme an der Studie teil (7 Min.)\n                    <svg class=\"w-5 h-5 ml-2 -mr-1\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M14 5l7 7m0 0l-7 7m7-7H3\"><\/path><\/svg>\n                <\/a>\n                <p class=\"mt-4 text-sm text-gray-500\">\n  Das Formular wird auf Microsoft Forms gehostet.\n                <\/p>\n            <\/div>\n\n        <\/div>\n    <\/main>\n\n    <!-- Partners Section -->\n    <footer class=\"bg-white border-t border-gray-200 py-10 mt-10\">\n        <div class=\"max-w-5xl mx-auto px-4 sm:px-6 lg:px-8\">\n            <h4 class=\"text-center text-lg font-semibold text-gray-700 mb-8 uppercase tracking-widest\">\n  In Zusammenarbeit mit unseren Partnern\n            <\/h4>\n\n            <div class=\"grid grid-cols-2 sm:grid-cols-5 gap-8 items-center justify-items-center mb-10\">\n                \n                <!-- 1. 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Alle Rechte vorbehalten. \n            <\/div>\n\n        <\/div>\n    <\/footer>\n    \n\n\n","protected":false},"excerpt":{"rendered":"<p>Nationale Studie 2025: KI-Marketingr Readiness in der Schweiz Exklusive Schweizer Studie Exklusive Forschung Das KI-Niveau von Marketingteams in der Schweiz Unterst\u00fctzen Sie mit Ihrer Teilnahme unsere kollaborative Studie, welche die Integration, F\u00e4higkeiten und Herausforderungen von K\u00fcnstlicher Intelligenz innerhalb von Marketingteams in der Schweiz bewertet. Einf\u00fchrung &#038; Datenschutz Eine Studie von Brandfinity zusammen mit Swiss Marketing, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-238023","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>KI Marketing Readiness - Customer experience optimisation agency<\/title>\n<meta name=\"description\" content=\"Eine Studie, um den Reifegrad der Marketingteams in der Schweiz im Zusammenhang mit k\u00fcnstlicher Intelligenz zu verstehen.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KI Marketing Readiness\" \/>\n<meta property=\"og:description\" content=\"Eine Studie, um den Reifegrad der Marketingteams in der Schweiz im Zusammenhang mit k\u00fcnstlicher Intelligenz zu verstehen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandfinity.ch\/de\/ki-marketing-readiness\/\" \/>\n<meta property=\"og:site_name\" content=\"Customer experience optimisation agency\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T14:52:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandfinity.ch\/wp-content\/uploads\/2025\/01\/icon_brandfinity_640px.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/ki-marketing-readiness\\\/\",\"url\":\"https:\\\/\\\/brandfinity.ch\\\/de\\\/ki-marketing-readiness\\\/\",\"name\":\"KI Marketing Readiness - 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