Customer centricity and organisations silos

No Results Found The page you requested could not be found. Try refining your search, or use the navigation above to locate the post. Customer centricity is a mustI have had a lot of discussions lately with many companies of different sizes talking about the shift of...

Customer journeys (CX) automation

Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...

Martech interview

I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor.  I have been over the last 18 years building many digital organizational capabilities and building or...

Facebook attribution solution

Why test facebook attribution solutionI recently came across the facebook attribution solution and thought that would be interesting to share a few thoughts with you. As you know Facebook attribution is a platform which will allow you to measure with different...

Are marketing automation tools expensive?

Well, it actually depends on what you name “expensive”. Marketing automation tools will help you priorise your pipeline and let you focus on the relevant opportunities for your business, reducing therefore your cost per acquisition. Marketing automation...