Customer centricity and organisations silos

Customer centricity is a must I have had a lot of discussions lately with many companies of different sizes talking about the shift of consumers behaviours and the need to become much more customer centric. Most people do agree that we face a seismic shift in the way...

Customer journeys (CX) automation

Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and added over time expertise for...

Martech interview

I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor.  I have been over the last 18 years building many digital organizational capabilities and building or...

Education Marketing – Marketing automation business case

I have spent the last five years doing Education Marketing for  a global education group and grew significantly its new students digital recruitment from over 100 countries in the world . The challenge was to create awareness, attract and convert potential students in...