How to implement marketing data analytics without breaking the bank We have been asked many times in the past on how to action data analytics and create web dashboards for multiple companies. Most of the time, there will be a need to report on web traffic,...
Creatives optimisation – where data comes to play We have recently added creative capacities, capabilities and additional knowledge drivers to Brandfinity. We strongly believe that the success of any brand currently online depends not only on data driven...
Attribution modeling – a definition The way your website receives traffic has evolved over time, so did evolve the behavior of users, reason why you need to look at attribution modeling. The customer journeys have more and more touchpoint to the different...
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