Customer centricity and organisations silos

Customer centricity and organisations silos Customer centricity is a must I have had a lot of discussions lately with many companies of different sizes talking about the shift of consumers behaviours and the need to become much more customer centric. Most people do...

Customer journeys (CX) automation

Customer journeys (CX) automation Creating automated digital customer journeys (cx) Brandfinity has been using and advocating the use of marketing automation solutions to deliver exceptional digital customer journeys for five years now. We started with Marketo, and...