I was recently asked to share my point of view on Martech platforms and how to build the right Martech stack in this article by the website Martech advisor. I have been over the last 18 years building many digital organizational capabilities and building or...
I have spent the last five years doing Education Marketing for a global education group and grew significantly its new students digital recruitment from over 100 countries in the world . The challenge was to create awareness, attract and convert potential students in...
I would like in this article to address three important consumer trends which are impacting all companies selling investment products and services: Consumer trend 1: Experience vs ownership Consumer trend 2: Mobile & ubiquity Consumer trend 3: Non-linear customer...
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